Beverage Sales Executive

Requirements

KEY RESPONSIBILITIES

• Business Development & Account Growth: Manage an assigned customer portfolio, executing daily field visits to drive sales, hit margin targets, and identify new B2B business opportunities.
  

• SKU Penetration & Beverage Solution Selling: Identify client needs to recommend optimal beverage products; introduce new recipe concepts, seasonal trends, and specialized beverage applications to increase usage and off-take.
  

• Sampling & Tenders: Lead product sampling distributions, gather client feedback, and prepare professional tender submissions to secure high-value contracts.
  

• Customer Relationship & Escalation Management: Coordinate cross-functionally with internal Marketing, Operations, and Management teams to ensure product quality, resolve complaints promptly, and maintain high customer satisfaction.
  

• Market Intelligence: Monitor field feedback, competitor activities, and emerging beverage trends, communicating insights to management to refine sales strategies.
  

• Forecasting & Inventory Support: Provide accurate sales forecasts, monitor category stock positions, and propose solutions to prevent stockouts or overstock wastage.
  

• Sales Administration: Record daily customer visits, maintain CRM/reporting logs, and prepare stock and sales performance analyses as required.
  

REQUIREMENTS & PERSONAL TRAITS

• Hunter Mindset: High-energy, aggressive, and target-driven approach with a clear track record of hitting sales quotas and opening new accounts.
  

• Commercial & Product Acumen: Understanding of beverage sales, menu application ideas, market trends, and B2B client engagement within the food service or HoReCa (Hotel/Restaurant/Café) industry.
  

• Communication & Technical Pitching: Ability to present technical product features, offer personalized recipe/concept solutions, and build long-term commercial relationships.
  

• Organizational Skills: Strong capability in daily visit planning, field execution, pipeline tracking, and sales forecasting.