Brand Activation Lead, MYSG (Wellness)

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

About the role

We are looking for a commercially driven Brand Activation Lead to lead the Wellness portfolio across Malaysia & Singapore.

This role will be responsible for driving impactful brand activation strategies, consumer engagement and strong execution across media, digital, retail, pharmacy and omnichannel platforms. Working closely with Regional Marketing, Commercial, Medical, eCommerce, Finance and agency partners, you will help bring brand strategies to life while supporting category growth, innovation launches and business performance.
 

Role Responsibilities:

• Lead execution of Wellness brand activation strategies across MYSG markets

• Translate regional/global strategies into impactful local campaigns and activation plans

• Drive integrated consumer campaigns across media, digital, retail, pharmacy and eCommerce channels

• Partner cross-functionally with Commercial, Medical, Regulatory, Finance and Supply teams to deliver business objectives

• Support innovation launches, portfolio growth initiatives and commercial activation plans

• Monitor campaign performance, business KPIs and market trends to identify optimization opportunities

• Manage agency partners, marketing operations, approvals and compliance processes

• Ensure all execution aligns with brand, regulatory and governance requirements

Why This Role?

Basic Qualifications

• Bachelor’s Degree in Marketing, Business or related discipline

• Minimum 5 years of experience in Brand Marketing, Brand Activation or Category Marketing within FMCG, Consumer Healthcare, OTC, Wellness or related industries

• Strong experience in integrated marketing, consumer activation and cross-functional stakeholder management

• Experience working within fast-paced and matrix organizations

• Strong commercial acumen, consumer understanding and execution excellence

• Exposure to Malaysia & Singapore markets and omnichannel activation is an advantage

Location – this role is based in: Hulu Kelang, Ampang

 Job Posting End Date

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. 

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.