Brand Executive

This job is about managing brands, optimizing sales channels, planning campaigns, and analyzing market trends. You might like this job because it offers a diverse range of responsibilities to grow brand value and market reach.

RM 3000 - RM 4700

Full-Time

Job Description

In brief:

As a Brand Executive, your main objective is to execute plans aimed at propelling the growth and value of the brands within our portfolio. In this cross-functional role, you will collaborate closely with internal teams and external partners to drive the key levers: Brand, Product, Channels, Campaigns & more.

Duties & Responsibility

• Brand Management : Strengthen the brand's identity across all touchpoints, ensuring consistency in messaging, visuals, and user experience to enhance brand recognition and loyalty.
• Sales Channel Optimization : Optimise and expand sales channels (Shopify, marketplaces, wholesale, retail partners, affiliates etc) to maximize revenue and enhance market reach
• Campaign Planning and Execution : Plan, develop, and execute branding campaigns aligned with brand objectives, leveraging various channels to increase brand visibility and create resonance with the target audience.
• Product Pipeline: Collaborate with supply partners to ensure new products or enhancements align with the brand's identity and resonate with the target market, contributing insights and guidelines.
• Market Research and Analysis: Conduct thorough market research, gather consumer insights, analyze trends, and monitor competitor activities to inform brand strategies and identify growth opportunities.
• KPI Monitoring and Reporting: Monitor key performance indicators, analyze brand performance metrics, and provide insights through regular reports to guide decision-making and strategy refinement.

Job Requirements

• Minimum 2 years experience in related roles & e-commerce industry
• Excellent verbal and written communication skills in English.
• Self-starter, ability to work and thrive within a fast-paced, culturally diverse, and evolving environment.
• Demonstrated ability to lead complex projects with successful outcomes.
• Ability to lead within a matrix organization, integrating complex multifunctional efforts across multiple business areas
• A deep understanding of the e-commerce and/or consumer brand industries, including industry trends, consumer behavior, and competitive landscape.

Skills

Campaign Management

Marketing Strategies

Direct-to-Consumer (DTC)

Fast Moving Consumer Goods

Business Development

New Product Development

Digital Marketing

Company Benefits

Diversity

We thrive and take pride in building an inclusive work environment that provides equal rights to everyone

Medical Coverage

Our team's health & wellness are our priority and we provide outpatient medical claims

Learning & Development

We value learning and growth, hence providing mentors and opportunities to attend training & development courses

Accessibility

Our office is located in the centre of Klang Valley with access to MRT/Public Transport and plenty of parking slots around

Team Special Discount

Our team members get great discounts in purchasing our brands of products.

Stocked Pantry

Our team choose what we should fill and stocked up in our pantries to keep the day running

Additional Info

Company Activity

Last active - 1 hour ago

Experience Level

1 - 3 Years of Experience

Junior Executive

Job Specialisation

Advertising & Branding, Business Development, Digital Marketing