Brand Manager / Senior Brand Manager - Grey Malaysia

Job Title: Brand Manager / Senior Brand Manager

Department: Marketing / Account Servicing
Location: Grey Worldwide Sdn Bhd, CGMD, Level 17, Bousteador,No. 10 Jalan PJU 7/6, Mutiara Damansara,
47800 Petaling Jaya, Selangor Darul Ehsan.

Job Summary

We are seeking an experienced Brand Manager / Senior Brand Manager to lead brand strategy, oversee integrated marketing campaigns, and drive brand growth across multiple channels. This role combines strategic leadership, client and stakeholder management, and team development responsibilities to ensure consistent and impactful brand communications aligned with business objectives. The ideal candidate will have experience managing multiple campaigns, guiding junior team members, and delivering measurable results for both local and regional brands.

Key Responsibilities

Strategic Brand Leadership

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  Develop and execute comprehensive brand strategies and annual marketing plans aligned with business objectives

  
  


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  Define brand positioning, messaging, and communication frameworks

  
  


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  Analyse market trends, consumer insights, and competitor activity to inform strategic decisions

  
  


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  Ensure consistent brand identity, messaging, and visual standards across all touchpoints

  
  

Campaign & Integrated Marketing Management

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  Lead end-to-end planning and execution of integrated marketing and advertising campaigns

  
  


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  Collaborate with creative, digital, media, and production teams to deliver high-quality outputs

  
  


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  Monitor campaign performance, analyse results, and optimise strategies for maximum impact

  
  


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  Manage campaign timelines, budgets, and deliverables, ensuring efficiency and profitability

  
  

Client & Stakeholder Management

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  Serve as a primary point of contact for clients or key internal stakeholders on brand-related matters

  
  


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  Build and maintain strong, long-term client relationships through strategic guidance and proactive communication

  
  


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  Present proposals, strategic plans, campaign updates, and performance reports confidently to stakeholders

  
  


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  Translate business goals into actionable and effective marketing solutions

  
  

Team Leadership & Project Management

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  Lead, mentor, and manage Brand Executives, Brand Managers, and junior team members

  
  


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  Ensure efficient workflow, task delegation, and resource planning across campaigns

  
  


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  Foster a collaborative, high-performing team environment

  
  


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  Maintain quality control and ensure all deliverables meet brand standards

  
  

Financial & Operational Oversight

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  Manage campaign budgets, forecasting, job costing, and financial tracking of projects

  
  


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  Ensure proper documentation of POs, invoices, and financial reporting

  
  


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  Monitor profitability, identify growth opportunities, and optimise cost efficiency

  
  


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  Drive operational excellence by improving processes and ensuring smooth cross-department coordination

  
  

Requirements

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  Bachelor’s Degree in Marketing, Advertising, Business, Communications, or related field

  
  


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  Brand Manager: 5–8 years of experience in brand management, marketing, or advertising agency

  
  


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  Senior Brand Manager: 8–10 years of experience in brand management or marketing, with proven experience managing large-scale campaigns and key accounts

  
  


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  Strong strategic thinking, analytical skills, and commercial acumen

  
  


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  Excellent leadership, communication, presentation, and stakeholder management skills

  
  


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  Proven ability to manage multiple high-priority projects in a fast-paced environment

  
  


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  Proficiency in Microsoft Office and presentation tools

  
  

Preferred Qualifications

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  Experience in FMCG, corporate, or integrated marketing/advertising agencies

  
  


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  Exposure to digital, social media, and integrated marketing campaigns

  
  


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  Experience managing regional or multinational brands

  
  

Key Competencies

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  Strategic brand leadership and decision-making

  
  


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  Client-centric mindset with strong relationship management

  
  


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  Advanced project and account management skills

  
  


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  Team leadership and mentoring capabilities

  
  


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  Problem-solving, adaptability, and attention to detail

  
  


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  Operational efficiency and quality control