Brand Strategist (Collaboration, Content & Community)

Brand Strategist (Collaboration, Content & Community)

This job is for a Brand Strategist in collaboration, content creation, and community engagement. You might like this job because you'll lead content strategy, manage social media, and form partnerships. Also, you'll organize engaging activities and oversee in-app and external ad campaigns.

Petaling Jaya

Full-Time

Job Description

Job Overview:
Strategise and develop content for own brand and build community through engaging activities and collaboration with relevant parties and partnership with other brands.

Lead new executive through their career progression in ways of onboarding and involve in the improvement of procedures and execution.

Key Accountabilities (Primary):

Content Creation

• Manage (plan, scheduling, copywriting, visualising) and co-develop the content strategy together with similar stakeholders from internal or external source.
• Research latest trends & updates.
• Work with designers to brainstorm creatives.
• Publish content on respective social media.
• Monitor and analyse the performance of content published for internal learning and improvement.

Community

• Plan and execute activities to engage with community on social media.
• Manage community’s reward and incentive with inventory products procured.
• Collaborate with community members for interviews & other special content.
• Manage community helpdesk for all forms of queries or issues in a timely manner.
• Plans and execute in-app campaigns (includes campaign’s brief, budget allocation, generating the campaign in our platform, liaise with ops to live campaign in the app).
• Monitor campaigns via platform’s dashboard (filter through, approve, view draft, provide feedback, verify KOLs).
• Provide appropriate reporting, evaluation and optimization of all digital advertising initiatives.

External Ad Campaign

• Manage and review ad request by SP team & allocate budget accordingly for ad campaigns.
• Ad copywriting and ideation with designers for creatives.
• Liaise with ops team to live the ad on its respective platforms.

Partnership Activation

• Identify potential brand partners as well as collaborators for community and business opportunities.
• Approach and form long term partnership relation with different merchant/vendor/brands.

Key Accountabilities (Secondary):

• Offline/Online Events: Assist in event preparation, ideation, content and awareness activities through social media platforms.
• Creative Production : Assist in script writing, directing, filming & creating short and long form video content for YouTube and TikTok.
• Regional Support: Assist regional team in all social media help/requests.
• Logistics & Delivery: Prepare, pack and arrange delivery of gifts/product for community/influencers.

Expected End Results:

• Reporting and Monitoring: Summarise and report activities of the month in a concise manner for internal learning and planning as well as for management perusal.
• Operating Procedures: Improvise current or introduce new procedures for delegation and expansion of current resources.
• Communication and Organisation: Ensure all associates are kept informed of work issues, alterations, and status and all completed works are organised and well documented for tracking purposes.

Job Requirements

• Preferably a degree in a relevant subject such as marketing, media studies or communications would be advantageous.
• With 1 year experience in a related/similar industry.
• With experience in online and offline marketing platforms & strategies, oral and written communications, and event management.
• Having creative thinking, good teamwork skills, a go-getter and pro-active attitude, good oral and written communication skills, adaptability, social media, event management skills, and familiarity with design software such as Adobe Photoshop and Illustrator would be a bonus.

Skills

Teamwork

Event Management

Adobe Illustrator

Marketing Strategies

Interpersonal Communications

Goal-Oriented

Company Benefits

We are in Digital Marketing industry - with limitless growth potential

Bi-Monthly Townhall and Staff Activities

Never be bored with the usual 9-6 daily routine, we have many staff related activities

We care for your health

We cover outpatient medical coverage and hospitalization and surgical benefits

Company laptop

We provide our staff a company laptop

Regional Office in S.E.A

We have presence in 11 countries in South East Asia

Gen Y and Gen Z

We are young at heart with many Gen Y and Z staff

Additional Info

Last active - few hours ago

Experience Level

0 - 2 Years of Experience

Junior Executive

Job Specialisation

Advertising & Branding, Copywriting & Content Creation, Digital Marketing

Brand Strategist (Collaboration, Content & Community)