Business Marketing Specialist

Scope of Work: Responsible for all marketing activities, focusing on both digital and offline channels to drive sales and achieve business goals. Develop and implement strategies for brand building and market entry.Responsibilities: Overall Performance: -Oversee the Marketing Department with a focus on both digital and offline channels.Overall Performance:  -Develop and execute comprehensive marketing strategies to boost brand awareness and lead generation across digital and offline platforms.-Manage marketing budgets and sales campaigns for both online and offline channels.Market Analysis: -Conduct competitor analysis and market research to identify trends and opportunities.-Utilize SEO/SEM, analytics tools, and traditional market research to adjust strategies.Advertising and Promotion: -Plan and execute online campaigns, social media, content, and email marketing.-Coordinate with agencies for digital ads, influencer partnerships, and traditional advertising such as print, radio, and TV.Events and Campaigns: -Implement and manage digital events, webinars, virtual roadshows, as well as offline events like trade shows, conferences, and product launches.-Manage both online and offline engagement during events and launches.Product Development and Collaboration: -Collaborate with engineers on digital product marketing and launches.-Work with product teams to ensure cohesive marketing strategies across all platforms and mediums.Partnerships: -Identify, develop, and manage strategic partnerships to enhance brand presence and drive business growth.-Collaborate with external partners, including influencers, brands, and agencies, to create and execute joint marketing initiatives.-Maintain and strengthen relationships with existing partners to maximize mutual benefits and opportunities. [Apply now at https://my.hiredly.com/jobs/jobs-malaysia-courtsite-job-business-marketing-specialist]
Skill Set: 1. Digital Marketing Proficiency: -Expertise in SEO, SEM, PPC, social media, and email marketing.-Familiar with tools like Google Analytics, Google Ads, and marketing automation platforms.2. Strategic Planning: -Develop comprehensive digital strategies aligned with business goals.3. Analytical Skills: -Analyze data to optimize digital efforts using A/B testing and performance tracking.4. Creativity and Innovation: -Generate innovative ideas for digital content and campaigns.-Stay updated with digital marketing trends.5. Communication and Collaboration: -Excellent communication skills for teamwork and partner coordination.6. Project Management: -Manage multiple campaigns efficiently, meeting deadlines.7. Customer-Centric Approach: -Understand customer journeys to create engaging digital experiences.