BUSINESS SUPPORT SOLUTIONS Template

As a strategic operations and business support partner, Business Support Solutions helps organizations simplify complexity and operate with confidence. Through integrated HR, Finance, and Strategic Governance services, we enable businesses to unlock efficiency, maintain compliance, and scale sustainably across global markets.

We don’t just support operations, we transform them into strategic drivers of growth, performance, and long-term success.

If your organization is seeking smarter processes, expert support, and technology-driven solutions, this is where operational excellence begins.

Why We Need You

As a Marketing Retention Executive, you will be responsible for developing and executing customer retention strategies that increase customer engagement, loyalty, and lifetime value. You will leverage data-driven insights, CRM platforms, and lifecycle marketing initiatives to create meaningful customer experiences, improve retention rates, and reduce customer churn.

This role is ideal for a highly analytical and creative marketing professional who thrives in a fast-paced environment and enjoys transforming customer insights into measurable business results.

What You'll Be Doing

• Plan, execute, and optimize customer retention campaigns across multiple channels, including CRM, email, SMS, push notifications, and other engagement platforms

• Analyze customer behavior, segmentation, and lifecycle data to identify retention and growth opportunities

• Design and implement targeted campaigns to increase customer engagement, reactivation, loyalty, and long-term retention

• Monitor campaign performance and generate actionable insights to continuously improve ROI and campaign effectiveness

• Collaborate closely with Product, Data, Customer Support, and other cross-functional teams to enhance the overall customer experience

• Manage and optimize CRM systems and marketing automation platforms

• Conduct A/B testing and experimentation to improve campaign messaging, timing, targeting, and performance

• Develop customer segmentation frameworks to deliver personalized and relevant customer journeys

• Track, analyze, and report on key retention KPIs and campaign performance metrics

• Ensure all retention activities comply with company policies, regulatory requirements, and brand guidelines

• Identify opportunities to improve customer lifecycle management and retention processes

• Stay up to date with industry trends, customer engagement best practices, and retention marketing innovations

• Perform additional duties and responsibilities as assigned

What You Bring to the Team

• Bachelor's Degree in Marketing, Business Administration, Communications, Data Analytics, or a related field

• Minimum 2–4 years of experience in CRM Marketing, Retention Marketing, Lifecycle Marketing, Customer Engagement, or a similar role

• Experience within the iGaming, fintech, e-commerce, technology, or digital products industry is highly preferred

• Strong understanding of customer lifecycle management and retention strategies

• Hands-on experience with CRM and marketing automation platforms

• Strong analytical skills with the ability to interpret customer data and translate insights into actionable strategies

• Experience conducting A/B testing and campaign optimization initiatives

• Advanced proficiency in Microsoft Excel and reporting tools

• Excellent English communication skills, both written and verbal

• Strong project management and organizational skills

• Ability to manage multiple campaigns simultaneously while meeting deadlines

• Results-driven mindset with strong attention to detail

• Experience working with customer segmentation and personalization strategies is considered an advantage

Success Metrics

You will be measured on:

• Customer Retention Rate

• Churn Rate Reduction

• Customer Lifetime Value (CLV)

• Campaign Engagement Performance

• Reactivation Campaign Success Rate

• CRM Campaign Conversion Rate

• Retention Campaign ROI

• Customer Loyalty and Engagement Growth

• Segmentation Effectiveness

• Accuracy and Timeliness of Reporting

Why You'll Love Working With Us

• Competitive compensation package aligned with your experience and contribution

• Health insurance coverage

• Meal allowance

• Professional and career growth opportunities

• Continuous learning and development support

• Exposure to international projects and fast-growing markets

• Collaborative and data-driven work environment

• Opportunity to directly impact customer loyalty, retention, and business growth

• Dynamic international team with opportunities for long-term career advancement

Position: Marketing Retention Executive
Location: Vietnam
Department: Marketing & Retention
Employment Type: Full-Time
Reporting To: Retention Manager / CRM Manager
Work Schedule: 9 hours per day, 5 days per week, including weekends and public holidays when required by business needs.