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As a strategic operations and business support partner, Business Support Solutions helps organizations simplify complexity and operate with confidence. Through integrated HR, Finance, and Strategic Governance services, we enable businesses to unlock efficiency, maintain compliance, and scale sustainably across global markets.
We don’t just support operations, we transform them into strategic drivers of growth, performance, and long-term success.
If your organization is seeking smarter processes, expert support, and technology-driven solutions, this is where operational excellence begins.
As a Marketing Retention Executive, you will be responsible for developing and executing customer retention strategies that increase customer engagement, loyalty, and lifetime value. You will leverage data-driven insights, CRM platforms, and lifecycle marketing initiatives to create meaningful customer experiences, improve retention rates, and reduce customer churn.
This role is ideal for a highly analytical and creative marketing professional who thrives in a fast-paced environment and enjoys transforming customer insights into measurable business results.
Plan, execute, and optimize customer retention campaigns across multiple channels, including CRM, email, SMS, push notifications, and other engagement platforms
Analyze customer behavior, segmentation, and lifecycle data to identify retention and growth opportunities
Design and implement targeted campaigns to increase customer engagement, reactivation, loyalty, and long-term retention
Monitor campaign performance and generate actionable insights to continuously improve ROI and campaign effectiveness
Collaborate closely with Product, Data, Customer Support, and other cross-functional teams to enhance the overall customer experience
Manage and optimize CRM systems and marketing automation platforms
Conduct A/B testing and experimentation to improve campaign messaging, timing, targeting, and performance
Develop customer segmentation frameworks to deliver personalized and relevant customer journeys
Track, analyze, and report on key retention KPIs and campaign performance metrics
Ensure all retention activities comply with company policies, regulatory requirements, and brand guidelines
Identify opportunities to improve customer lifecycle management and retention processes
Stay up to date with industry trends, customer engagement best practices, and retention marketing innovations
Perform additional duties and responsibilities as assigned
Bachelor's Degree in Marketing, Business Administration, Communications, Data Analytics, or a related field
Minimum 2–4 years of experience in CRM Marketing, Retention Marketing, Lifecycle Marketing, Customer Engagement, or a similar role
Experience within the iGaming, fintech, e-commerce, technology, or digital products industry is highly preferred
Strong understanding of customer lifecycle management and retention strategies
Hands-on experience with CRM and marketing automation platforms
Strong analytical skills with the ability to interpret customer data and translate insights into actionable strategies
Experience conducting A/B testing and campaign optimization initiatives
Advanced proficiency in Microsoft Excel and reporting tools
Excellent English communication skills, both written and verbal
Strong project management and organizational skills
Ability to manage multiple campaigns simultaneously while meeting deadlines
Results-driven mindset with strong attention to detail
Experience working with customer segmentation and personalization strategies is considered an advantage
You will be measured on:
Customer Retention Rate
Churn Rate Reduction
Customer Lifetime Value (CLV)
Campaign Engagement Performance
Reactivation Campaign Success Rate
CRM Campaign Conversion Rate
Retention Campaign ROI
Customer Loyalty and Engagement Growth
Segmentation Effectiveness
Accuracy and Timeliness of Reporting
Competitive compensation package aligned with your experience and contribution
Health insurance coverage
Meal allowance
Professional and career growth opportunities
Continuous learning and development support
Exposure to international projects and fast-growing markets
Collaborative and data-driven work environment
Opportunity to directly impact customer loyalty, retention, and business growth
Dynamic international team with opportunities for long-term career advancement
Position: Marketing Retention Executive
Location: Vietnam
Department: Marketing & Retention
Employment Type: Full-Time
Reporting To: Retention Manager / CRM Manager
Work Schedule: 9 hours per day, 5 days per week, including weekends and public holidays when required by business needs.
Businesssupportsolutions
About BUSINESS SUPPORT SOLUTIONS As a strategic operations and back-office support hub, Business Support Solutions empowers organizations to operate with efficiency, clarity, and confidence. We deliver integrated services across Human Resources, Finance, and Strategic Governance, helping businesses...
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