Chief Revenue Officer (FMCG)

Job Description

• Lead and scale high -performing sales teams with clear targets and accountability.
  
  
• Implement effective sales processes, systems, and incentives to drive productivity and customer retention
  
  
• Build strong relationships with key customers, distributors, and strategic partners.
  
  

• Partner closely with marketing to align brand, product, and go -to -market strategies with revenue goals.
  
  
• Optimize campaigns to improve lead generation, conversion, and customer retention.
  
  
• Drive strong integration between sales and marketing to enhance customer engagement.
  

• Work with product and supply chain teams to ensure offerings meet customer and market needs.
  
  
• Partner with finance on forecasting, budgeting, and revenue performance management.
  
  
• Collaborate with logistics and distribution to reduce cost -to -serve while achieving OTIF targets.
  

• Track and analyze KPIs, distributor stock levels, demand -supply data, and sell -in/sell -out trends.
  
  
• Use insights to refine strategies, improve conversion, and reduce churn.
  
  
• Build a performance -driven culture internally and across distributor and retail partners.
  
  

• Inspire, coach, and develop cross -functional teams to exceed performance targets.
  
  
• Build a strong succession pipeline for future sales leaders.
  
  
• Foster a customer -centric, results -oriented culture.
  

• Own revenue and commercial budgets, ensuring efficient resource allocation.
  
  
• Balance top -line growth with strong profitability and ROI discipline.
  

Requirements

• Bachelor’s degree; MBA or equivalent preferred.
  
  
• Minimum 15 years’ experience in senior sales, marketing, or revenue leadership roles within FMCG.
  
  
• Proven track record of driving revenue growth in highly competitive markets.
  
  
• Strong experience across multiple channels, including domestic and export markets (OEM and house brands).
  
  
• Commercially astute, data -driven, and highly execution -focused.
  
  
• Excellent leadership, communication, and stakeholder management skills.
  
  
• Comfortable operating in a fast -paced, complex environment.