Consultant - Product Marketing

We are seeking a skilled Product Marketing Consultant to join our B2B software company in the telecommunications industry for a crucial sales enablement program. The ideal candidate will play a pivotal role in developing and implementing a comprehensive framework for our go-to-market strategy.

Key Responsibilities:

• Actively engage in sales enablement workshops to gain deep insights into our solution and market positioning
• Collaborate with cross-functional teams to align product features with customer needs and market demands
• Create a robust framework for crafting compelling messaging and value propositions tailored to our target audience
• Develop a structured approach for producing effective sales collateral that resonates with potential clients in the telecom sector
• Oversee the creation of various sales materials, including:
• Comprehensive sales decks
• Detailed playbooks for the sales team
• Strategic battle cards for competitive positioning
• Informative brochures highlighting key product features and benefits
• Ensure all collateral aligns with our brand guidelines and effectively communicates our unique value proposition
• Craft differentiated messaging that clearly articulates our solution's competitive advantage in the telecommunications market
• Develop in-depth value propositions that address specific pain points of our target customers
• Conduct thorough market research to stay informed about industry trends, competitor activities, and customer needs
• Provide actionable insights to inform our sales strategy and product development

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 5 to 10 years of experience in B2B product marketing, preferably in the telecommunications or enterprise technology sector
• Proven track record in developing successful go-to-market strategies and sales enablement materials
• Strong understanding of B2B sales processes and the unique challenges of the telecom industry
• Excellent communication and collaboration skills, with the ability to work effectively with diverse stakeholders
• Proficiency in creating compelling content and translating complex technical information into clear, persuasive messaging

Desired Skills:

• Experience with SaaS products and cloud-based solutions in the telecommunications and/or middleware industry
• Strong analytical skills and data-driven approach to strategy development
• Ability to manage multiple projects and deliver high-quality work under tight deadlines.

Join our dynamic team and play a crucial role in driving the success of our sales enablement program. Help us articulate the value of our telecommunications solutions and empower our sales team to achieve outstanding results.