Consumer Apps Division Lead (Product Focus)

We are looking for a Consumer Apps Division Lead not just to manage apps but also built the digital home for the pickleball community. It is a role who will own the strategy for PlayPickleball.com, PlayMore, and SelkirkTV, transforming them from standalone platforms into an integrated, AI-enhanced ecosystem.

Key Responsibilities

Ecosystem Vision & Strategy

• Define and execute the long-term digital ecosystem roadmap


• Integrate PlayPickleball.com (community & education), PlayMore (player engagement & tools), and SelkirkTV (content & streaming) into one cohesive experience


• Establish a unified data, identity, and personalization strategy


• Create a scalable architecture that supports growth across media, commerce, and community

AI-Enhanced Personalization

• Implement AI-driven content recommendations across video, articles, and training


• Develop personalization engines for product discovery and player improvement


• Introduce AI-powered coaching, matchmaking, and community features


• Leverage first-party data to enhance retention and engagement

Product & Platform Leadership

• Oversee UX/UI evolution across web, mobile, and CTV


• Lead product lifecycle from concept through launch and optimization


• Prioritize feature development based on business impact and community needs


• Manage internal and external development teams

Growth & Monetization

• Drive user acquisition, retention, and lifetime value


• Integrate commerce natively into content and community touchpoints


• Develop new revenue models across subscriptions, ads, sponsorships, and premium features


• Define and monitor KPIs across engagement, conversion, and revenue

Cross-Functional Integration

• Align marketing, content, eCommerce, and media teams under a shared digital strategy


• Ensure seamless data flow between platforms and CRM systems


• Collaborate with leadership on long-term digital transformation

Qualifications

• 5+ years in Product Management, ideally within consumer tech or sports platforms.


• AI Enthusiast: Not just following AI trends but have to understand how to implement LLMs or Computer Vision to create tangible value for users.


• Proven track record of scaling mobile or web applications.