Content Marketing Specialist (B2B)

The Offer

• Exciting opportunity to join a recently funded SaaS startup expanding globally
• Excellent scope for growth & development while working in a regional team

The Job

You will be responsible for :

• Collaborating with the marketing and business development team to develop a comprehensive B2B content marketing strategy aligned with the company's goals, target audience, brand positioning, and support lead generation efforts.
• Creating high-quality, engaging, and informative content for various B2B channels, including articles, blog posts, whitepapers, Event Brochures, e-books, infographics, website pages, and more.
• Content Optimization for search engines, conducting keyword research, implementing on-page SEO best practices, and optimizing content structure and formatting.
• Planned and executed content distribution strategies across various B2B channels, such as industry publications, online forums, social media platforms, email campaigns, and partnerships, to increase brand exposure and reach the target audience.
• Preparing monthly reports and analyzing content trends to optimize content strategies, improve campaign effectiveness, and turn data and research into compelling narratives that establish a company’s expertise and viewpoints
• Develop and build thought leadership content written from the specific point of view of executives and subject matter experts.
• Staying updated with the latest trends, news, and developments in the health and wellness industry, specifically within the B2B landscape, and conducting market research to identify content opportunities and provide insights for content creation.

The Profile

• You possess a Bachelor's or Master's Degree in Marketing/Business Management or a related field.
• You have at least 3 years of experience in Content Marketing in B2B SaaS companies.
• You possess a solid track record of planning and creating engaging content in multiple formats like articles, reports, whitepaper, Event Marketing, etc.
• You have experience building compelling case studies and liaising with Marketing, Sales, and Data teams to strategize and come up with actionable content.
• A strong understanding of SEO best practices and experience with keyword research and optimization is required.
• You also have excellent project management and organizational skills, with the ability to meet deadlines and manage multiple priorities.
• Ability to translate complex technical information into straight forward educational content for B2B buyers.
• You have a good command of English, both verbal and written, and have a keen eye for detail to be able to liaise effectively with different stakeholders across the region.
• You are a team player with excellent interpersonal skills, and the ability to collaborate effectively with cross-functional teams.

The Employer

Our Client is a Singapore-based cyber insurtech company. They enable insurers and enterprises to make better risk decisions that result in increased profitability, enhanced efficiency and lowered risk undertaking.