Content Writer - Room for Advancement

Job Description: 

This position requires the ability to write attention-getting, practitioner- and patient-facing marketing communications pieces including landing page content, ad-copy, and SEO-compliant web copy. An ability to search, understand, interpret, edit, and appropriately articulate the industry trend is also essential to this position. The role is responsible for digital content best practices including digital ad copywriting, social media, etc.

Key responsibilities: 

• Write and copy-write outbound and digital content, e.g. landing pages, ad copy, marketing collateral 
• Creating concise, eye-catching, and innovative content 
• Write a clear marketing copy to promote our products/services 
• Identify customers’ needs and gaps in our content and recommend new topics · Ensure all-around consistency (style, fonts, tone, etc...) 
• Regularly produce various content types to be used in experiments and A/B testing 
• Edit current content library and adapt it to new use 
• Improve content style and direction based on performance input on different content pieces 
• Analyze content marketing metrics and makes changes as needed 
• Work with freelancer to localize content

Requirements:

• 3-5 years of writing experience 
• Extensive editing and proofreading experience 
• Excellent writing, grammar, and proofreading skills 
• Ability to work independently as well as part of a team and be proactive and self driven 
• Ability to multitask, prioritize tasks/responsibilities, and meet expected timelines 
• Ability to read and evaluate technical information and find relevant studies to support assigned topics 
• The ability to collaborate well with Graphic Designers. 
• English language: full professional proficiency, both written and spoken (Native English Speaking) 
• Understanding of online marketing communication 
• Strong team collaboration and ability to take constructive feedback