Customer Business Development Executive Kuala Lumpur, Malaysia

Job Title: Customer Business Development Executive

Location: Malaysia

Work Level: 1EX

Who You Are and What You’ll Do

Execute with our customers the customer strategy and customer business plan.

Responsible for the achievement of Sales (NIV and Turnover), Market Share and Debtor days for the Unilever categories as well as for the implementation and optimization of the promotional plan and category strategies within the customer.

To increase our brands market share at point-of-sales level by building excellent business relationships at store level, managing the store ordering process and ensuring high quality in-store presence of our brands.

Team Structure:

• Reporting to: Sr. Customer Development Manager

Your Role/Key Responsibilities:

Implementing the Customer Business Plan

• Work closely with customers to implement the business plan for the respective categories.

• Work in close collaboration with the Category Team for the category input, and with customer marketing and brand teams for the specific banner/channel plan.

• Assist the Customer Development Management in developing and implementing the optimal integrated promo plan and manage promo investments in a timely manner.

• Deliver the agreed plan, and follow-up achievement of counterparts set in the agreement.

Negotiation

• Close the deal with the Customer by negotiating the promotional plan and counterparts according to the Unilever strategy on the categories.

• Manage overall levels of Customer Investments for their category.

• Monitor Customer Performance by tracking sales, customer contribution and market share for major categories.

Plays Active Ambassador Role

• Act as active ambassador of Unilever at the customer and of the customer at Unilever.

• Participate actively in internal Unilever meetings, looking at the best solution for the business.

Everyday Great Execution (EDGE)

• In charge of executing all activations and build excellent relationships at store level.

• Responsible in evaluating merchandiser's performance by monthly manner report the leverage of point-of-sale material and brand activation per outlet.

• Work closely with Merchandising Operation Supervisor in regards to merchandising route plan with optimum efficiency.

• Sell in promotions and negotiate best available promo locations.

• Drive maximum visibility in-store and ensure shelf space in line with planogram or fair share and check assortment and act on availability of our brands.

• Negotiate new remodeling/opportunities at store level.

• Monitor pricing and ensure application of correct prices at outlets.

• Audit CATMAN implementation by store and report any non-compliance after trying corrective measures.

Key Stakeholders:

Internal:

• Customer Development, Supply Chain, Finance

External:

• Modern trade customers

Travel:

50% of the time for travelling.

What You’ll Need To Succeed

• Candidate must possess at least Diploma or Bachelor's Degree in any field.

• Minimum two (2) year – three (3) years’ work experience relevant to Account Management or Field Sales in FMCG industry.

• Work experience in Customer Marketing/Trade Category Management is preferable.

• Demonstrate self-driven, analytical, able to build relationship, and result oriented.

• Strong communication and negotiation skills.

• Proven track record of delivery topline and bottom-line results.

• Proven track record of managing multiple stakeholders and delivering operational excellence.

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