Customer Enablement Manager ( Trade & Brand Development) - Collaborative Environment

• Leading the development of customer segmentation strategies through data analysis, defining audience targeting criteria, and collaborating with data analysts for model refinement. 
• Conducting detailed data analysis from campaigns to extract actionable insights on customer behavior, preferences, and trends.
• Utilizing data-driven findings to enhance customer segmentation, targeting criteria, and campaign content. 
•  Continuously monitoring CRM performance metrics and generating comprehensive reports from various sources. 
• Collaborating with cross-functional teams to optimize CRM strategies based on insights. 
•  Defining, planning, and delivering optimization strategies for core CRM journeys using data. Managing end-to-end campaign deployment within the CRM system, ensuring proper configuration, scheduling, and execution.
• Creating and managing clear, detailed project briefs aligned with business goals and coordinating with cross-functional teams for project requirements.
   

Job Requirements: 

• Minimum degree in mass communication, marketing o rany related field.
• Proven understanding of CRM & Social Media strategy & operations.
•  Demonstrate knowledge and experience of delivering digital implementation and innovation in CRM, Data / Insight, Retailer Retention & Advocacy user journey.
• Proficient in crafting grammatically sound content in both English and Bahasa Malaysia across various formats.
•  Collaborative and adept at communicating effectively with stakeholders on both local and global levels.
• Inclination towards creativity and a willingness to explore innovative approaches.
• Enthusiastic about creating impactful content and activations, particularly in digital and social settings.
• Deep hands-on knowledge of Salesforce Marketing Cloud.
• Strong expertise in A/B and other testing methods inc. use of Einstein Analytics, Path Optimizer and other relevant SFMC functionalities
•  Ability to read and implement learnings from Google Analytics, Power BI and other analytics tools.
• Display in-depth knowledge and understanding of social media platforms and trends.

For those who have what it takes, please apply online or send in your profile to:

Consultant: Wong

Tel : 03 - 7954 8440

For more job opportunities, please visit www.brightprospect.com.my.

If you register with Bright Prospect before please call 03-79548440 to reach out to Wong.

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