Design & Social Media Specialist

Role Summary

KKday is looking for a Design & Social Media Specialist to drive the creative direction and social media strategy across key platforms. In this role, you’ll take the lead in crafting thumb-stopping visual content, shaping our brand identity, and growing our presence on Instagram, TikTok, Facebook, and emerging channels.

You’ll oversee the end-to-end content production process from concept to design to publishing and play a pivotal role in delivering consistent, high-performing creative that inspires travel. Working closely with marketing, editorial, and regional teams, you will help transform KKday’s travel products and blog content into engaging social-first experiences that drive brand love and conversion.

This role is ideal for a self-starter with strong creative instincts, social storytelling expertise, and a passion for travel.

Key Responsibilities

Creative Strategy & Execution

• Own and evolve the visual brand identity across all digital touchpoints.


• Lead the design and production of social media assets, including short videos, Reels, carousels, motion graphics, infographics, and display ads.


• Collaborate with own, earn, and performance teams to produce creative assets that align with campaign goals.


• Maintain high-quality output while balancing speed and agility in production.

Social Media Management

• Develop and execute a channel-specific content strategy for Instagram, TikTok, Facebook, and YouTube Shorts.


• Plan and publish social content that engages, educates, and entertains aligned with brand voice and marketing calendar.


• Monitor platform trends, travel hashtags, and viral content to inform content creation.


• Own the content calendar and work with regional teams to ensure local relevance and consistency.

Team & Project Management

• Manage external designers, freelancers, or agencies when needed.


• Maintain an organized asset library and ensure brand consistency across regions.


• Lead brainstorming and creative reviews to drive ideation and alignment.

Required Skills and Qualifications

• 1-2 years of experience in visual design, digital marketing, or social media content creation.


• Proficient in design tools such as Adobe Creative Suite, Canva, or similar platforms.


• Proven ability to create high-performing short-form video and static content for social platforms.


• Strong eye for visual storytelling, layout, typography, and brand consistency.


• Deep familiarity with Instagram, TikTok, YouTube Shorts, and their content formats.


• Experience in managing content calendars and publishing tools (e.g., Later, Buffer, Sprout Social).


• Strong project management and communication skills; able to collaborate cross-functionally in a fast-paced environment.


• Passion for travel, trends, and destination storytelling.

Preferred Qualifications

• Video editing and motion design experience (e.g., CapCut).


• Experience growing or managing a brand’s social presence in travel, lifestyle, or e-commerce industries.


• Bilingual in English and Mandarin is a strong advantage.