Digital & Content Marketing Specialist - Room for Advancement

Responsibilities:

• Defining an overall digital marketing strategy focused on brand growth and customer acquisition through campaigns, thought leadership and digital content;
• Conceptualising and implementing engaging creative content strategy, including writing and editing collaterals, EDMs and social media postings;
• Developing and executing integrated digital communications with inbound and outbound marketing for existing products, new product launches and cross-sell initiatives;
• Increasing brand reach, awareness, and messaging across all digital and social media platforms;
• Working alongside web developers and designers, coordinating the design and functionality of websites and optimising website structure and content for search engines (SEO);
• Monitoring and maintaining website health;
• Undertaking special projects such as transforming digital customer experiences, according to the company’s needs.
   

Requirements:

• A Bachelor's degree from a reputable University, majoring in Marketing, Communications, Finance, or equivalent.
• Although 1-2 years’ experience in executing digital marketing plans, copywriting and/or content-editing is useful, fresh graduates are encouraged to apply.
• Working experience in the fund management or financial services industry is a plus.
• Candidates who have successfully built a large following on social media platform and websites have an advantage.
• Creative, excellent at executing strategy and outstanding communication skills.
• Positive attitude, willing to engage in hands-on execution and able to work independently.
   

Capital Dynamics offers a unique Total Rewards Structure which consists of customisable benefits that will be determined based on one's contribution, commitment and loyalty. Salary offered for this position may vary according to candidate's qualification and experience.