Digital Content Specialist (Automotive Industry)

Join a high-growth, homegrown Malaysian powerhouse in the mobility sector. We are looking for a Creative Architect to serve as the digital voice of our brand. This isn't just a "posting" role—you will be the strategic storyteller responsible for planning and managing high-impact campaigns that drive real business growth.
 

Key Responsibilities:

1. Content Creation & Copywriting

· Develop clear, engaging, and persuasive content for:

· Social media platforms

· Websites and landing pages

· Blogs and articles

· Email marketing campaigns

· Digital advertisements

· Ensure all content aligns with brand voice, tone, and guidelines.

· Adapt messaging to suit different products, target audiences, and digital channels.

· Apply storytelling principles to produce compelling and conversion-driven content.

2. Digital Campaign Management

· Plan, execute, and manage integrated digital marketing campaigns aligned with business objectives.

· Collaborate with internal teams to ensure timely and effective campaign roll outs.

· Monitor campaign performance and optimize content to improve engagement and ROI.

· Conduct social listening to identify trends, audience sentiment, and opportunities.

3. Strategy, Analytics & Optimization

· Develop data-driven content and campaign strategies.

· Track, analyze, and report campaign performance using tools such as Google Analytics and social media insights.

· Translate data into actionable insights and continuous improvement plans.

· Stay updated with digital marketing trends, tools, and best practices to maintain competitiveness

Requirements

Requirements:

· Bachelor’s Degree in Marketing, Communications, Journalism, or a related field.

· Minimum 2–3 years of relevant experience in Digital Marketing, Content Strategy, Copywriting or content creation  

· Candidates with 5 years or more of working experience may be considered for a Senior level.

· Strong writing, editing, and verbal communication skills with solid knowledge of SEO, Google Analytics, and social media platforms; able to think creatively while executing strategically, maintain high attention to detail, meet deadlines, and work independently or collaboratively in a fast-paced environment. Proficient in Bahasa Malaysia and English; Mandarin-speaking ability is a plus.