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Global Applicants Welcome. Local employment package will apply.
Reporting to: Brand Lead
Digital Manager
The incumbent will join a dynamic and fast paced environment, working closely with the Brand Lead to generate strategies to grow brand equity & presence within the realm of digital, improve consumer engagement and drive growth to the business. They will be responsible for the stewardship of brand equity and digital activation within the JTI portfolio whilst constantly uncover consumer insights and deliver innovative digital marketing campaigns which includes the development of communication touchpoints, programs and solutions. They will be the brand communication custodian for existing and new brand launches, in regular contact with JTI global brand management, global / local communication agencies and work closely to collaborate with other Marketing & Sales functions to ensure consistency of brand equity and implementation of brand strategies.
What will you do?
Translate brand strategies and objectives into brand product & packaging, trade and consumer engagement, and launch to market digital execution.
Lead the development of all digital elements of the marketing mix including new product and packaging, brand communication and strategies to strengthen brand equity and ensure alignment to brand positioning as defined by HQ.
Drive innovation and digital program activation, determine solutions to reach the consumer while ensuring legal compliance. Oversee adaptation of global guidelines in order to suit local specificities.
Monitor digital market trends, research consumer markets and competitors activities to identify opportunities and key issues in order to develop the most effective digital communication tools within the legislation.
Measure and report performance of all digital marketing campaigns and assess against objectives (ROI and KPIs).
Responsible for all contact with global / local digital agency and management of projects contracted to the agencies. Manage timelines and negotiate communication budgets allocated to the agencies. Make annual assessments the agencies' performance and take corrective actions if necessary.
Who are we looking for?
Functional Skills required:
What's in it for you?
Job Segment: Digital Media, Marketing Manager, Branding, Brand Manager, Equity, Publishing, Marketing, Finance
Provider
Description
Enabled
SAP as service provider
Kongsi kerja ini dengan rakan anda
Kongsi kerja ini dengan rakan anda
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