Digital Marketing & Program Coordinator (APJ-MALAYSIA)

Since 1997, ChannelAssist has helped companies from mid-size to enterprise increase channel revenue by optimizing sales rep engagement and visibility.  Our highly skilled teams bring cutting edge products and services to market for clients.

The Digital Marketing & Program Coordinator will assist with the execution of the marketing and program strategy. The successful candidate will have experience with digital email marketing, analytics, automation, workflows, content creation, and B2B experience is preferred. Responsibilities include the following but are not limited to:

• Conceptualize and execute marketing campaigns to increase registration and engagement with existing users.


• Support content creation workflows, including intake, review, approval, and publishing processes.


• Craft compelling copy for email, landing pages, events, video and various digital campaigns and other related materials.


• Ensure metadata, tags, and taxonomy are consistently applied across content assets.


• Educate and apply client branding guidelines and portal.


• Track, analyze, and report on marketing campaign metrics, measuring success against KPIs.


• Upload and maintain content on the system platform ensuring consistency with brand tone and formatting guidelines.


• Collaborate with external stakeholders such as partners and clients.


• Enhance and communicate email marketing best practices.


• Create and maintain a marketing content calendar.


• Generate reports and dashboards to track content performance and platform usage.


• Troubleshoot platform issues and liaise with vendors or IT support as needed.

Required Qualifications & Skill Requirements:

• Educational degree in Marketing, Communications, Information Systems, or a related field.


• 2–4 years of experience working with content marketing platforms or digital asset management systems.


• Language proficiency in local language as well as English.


• Strong organizational and project management skills.


• Excellent communication and collaboration abilities.


• Proficiency in Microsoft Office and content management tools.


• Experience with platforms like Figma, Hubspot, Webflow,, Welcome, or Adobe Experience Manager.


• Must have Adobe Creative Suite expertise – (PhotoShop, InDesign, Illustrator etc)


• Strong copy writing, graphic design, and client management skills are a must.


• Basic understanding of HTML/CSS or web publishing tools.


• Experience working in cross-functional and/or global organizational teams.