Digital Marketing and Social Marketing Executive

Company Website: 
https://www.fws-uniform.com/
https://www.theapronmaker.com/
https://www.sko-lah.com/

Job Description: Digital Marketing and Social Marketing Executive

Company Overview:

• Vision: To become the world's leading provider of functional, high-quality, and personalized uniforms, reaching a presence in 3 countries by 2026.
• Mission Statement: "Our mission is to craft top-quality, personalized uniforms that make our customers proud. We're committed to delivering excellence in every stitch while continuously innovating our products. By focusing on customer satisfaction and innovation, we'll grow our business globally, one satisfied customer at a time."

• Core Values:

1. Passionate: We value passion as a driving force behind our success. Passion fuels our creativity, innovation, and commitment to excellence.
2. Goal Getter: Being a goal getter is central to our company culture. It's about setting ambitious targets and relentlessly pursuing them with focus, determination, and resilience.
3. Be Kind: Kindness is at the heart of our interactions, both within our team and with our customers and community. It's about treating others with respect, empathy, and compassion. 
    

Job Role Overview:

• Position Title: Digital Marketing & Social Media Executive
• Department: Marketing
• Reports To: Marketing Manager

Key Responsibilities:

• Develop and execute comprehensive digital marketing and design strategies to drive online visibility, engagement, and conversion.
• Create engaging and relevant content for various digital channels: social media (FB/IG/TIKTOK)
• Manage and optimize online advertising campaigns across various platforms (e.g., Google Ads, Facebook & Instagram Ads)
• Conduct market research to identify trends, opportunities, and competitor activities.
• Monitor and analyze key performance metrics, providing regular reports and insights to enhance campaign performance.
• Stay up-to-date with industry trends, best practices, and emerging technologies to drive innovation in digital marketing efforts.

Qualifications and Skills:

• Diploma/Degree in Marketing, Communications, English, or a related field.
• Proficiency in design tools such as Adobe & Canva
• Excellent written and verbal communication skills.
• Experience in content management systems (CMS), and social media management tools.
• Familiarity with analytics tools such as Google Analytics and social media insights
• Experience in SEO best practices and experience with keyword research and optimization is a plus.
• Minimum of 1 year of experience in digital marketing, Social Media & content
• Excellent communication and interpersonal skills, with fluency in Malay, Chinese and English.
• Self-motivated and results-oriented, with a demonstrated ability to work independently and meet targets.
• Proficiency in workflow software such as Trello or relevant software
• Proficiency in Gsuites: Google Sheet, Google presentation