Digital Marketing Executive 数码市场营销员

Actively manage and execute Digital Marketingstrategies across various digital platforms such as Facebook,Instagram, and TikTok.

Coordinate with internaland external stakeholders to deliver effective marketing strategiesthat are aligned with the identified objectives.

Analyse and identify the latest marketing trends, adsoptimisation plans and digital insights.

Job Descriptions

• Develop and Implement MarketingStrategies: Devise and execute comprehensivemarketing plans to achieve company objectives, including brandawareness, enquiries, and customer acquisition.
• Digital Marketing: Manageonline presence through various channels such as social media,email campaigns, and website optimization. Stay updated on industrytrends and implement innovative digital marketingstrategies.
• ContentCreation: Create fun, engaging and compellingcontent for various platforms, including FB/IG Reels, TikTokshort-form content, social media ads, and promotionalmaterials.
• MarketResearch: Conduct market research to identifytrends, customer needs, and competitive analysis. Use insights toinform marketing strategies and campaigns.
• Campaign Management: Planand execute marketing campaigns from conception to completion,monitoring performance and making data-driven adjustments foroptimal results.
• Collaboration: Work closelywith cross-functional teams including Video Production, Sales, andDesign to ensure alignment of marketing strategies with overallbusiness objectives.
• Analyticsand Reporting: Utilize analytics tools to track andmeasure the effectiveness of marketing campaigns. Prepare regularreports on key performance metrics and make recommendations forimprovement.

JobRequirements

• At least1 year experience working as a DigitalMarketer;
• Ability to manage ENand BM and CN accounts, work independently withminimal supervision in a fast-paced environment and handle multipleprojects concurrently;
• To have an eye fordetail, be a proactive and self-motivated team player who iscommitted to grow with the company;
• Experiencein media planning,budget planning, contentmarketing and creating marketingstrategy;
• GoogleAdWords and GoogleAnalytics certified or related certifications are anadded bonus;
• Facebook Blueprintcertification is an added advantage;
• Bachelor’s in Marketing, Business or any relevant fieldor possession of an online Digital Marketingcertificate;
• Knowledge in digital marketingtools, i.e. Facebook Business Manager,Google AdWords, GoogleAnalytics;
• Being able todemonstrate experience in leading and managing SEO/SEM projects anddata driven digital marketing is a plus;
• Having interest inautomotive, caraccessory industry is another plus.