Digital Marketing Executive

Job Description

Position Overview:

Daiviksoft Technologies is seeking a dynamic and results-driven Digital Marketing Executive to join our team. The ideal candidate will be responsible for generating digital leads and enhancing our brand presence in the digital world. The candidate must have substantial experience in IT services and a proven track record of exploring new channels for digital lead generation.

Key Responsibilities:

• Lead Generation: Develop and implement strategies to generate high-quality digital leads through various online platforms.

• Brand Marketing: Enhance and promote the Daiviksoft brand across digital channels to increase brand awareness and engagement.

• Channel Exploration: Identify and explore new digital channels for lead generation and marketing.

• Social Media Management: Manage and optimize company profiles on LinkedIn, Upwork, Apollo.io, and other relevant platforms.

• Content Creation: Create and manage engaging content for digital marketing campaigns, including blogs, social media posts, newsletters, and ads.

• Campaign Management: Plan, execute, and monitor digital marketing campaigns to ensure they meet company goals and objectives.

• Analytics and Reporting: Analyse performance data and generate reports to measure the effectiveness of marketing campaigns and strategies.

• Collaboration: Work closely with the sales and development teams to align marketing strategies with business objectives.

Requirements

Qualifications:

• Minimum of 3 years of experience in digital marketing, must be in the IT services industry.

• Proven experience in generating leads through digital channels.

• Hands-on experience with LinkedIn, Upwork, Apollo.io, HubSpot, and other digital marketing tools.

• Strong understanding of SEO, SEM, PPC, and other digital marketing techniques.

• Excellent written and verbal communication skills.

• Ability to create compelling content tailored to target audiences.

• Strong analytical skills with the ability to interpret data and make data-driven decisions.

• Creative thinking and problem-solving abilities.

• Bachelor's degree in Marketing, Business, or a related field is preferred.

Benefits

CTC - 404479

Requirements
Bachelor's degree in Computer Science, Engineering, or related field. Proven experience as a Java Developer or Software Engineer. Strong proficiency in Java programming language and object-oriented design concepts. Experience with Java frameworks such as Spring, Hibernate, or similar. Familiarity with web development technologies including HTML, CSS, JavaScript, and related frameworks/libraries (e.g., Angular, React). Experience with relational databases (e.g., MySQL, PostgreSQL) and SQL. Understanding of software development methodologies (e.g., Agile, Scrum). Excellent problem-solving and analytical skills. Strong communication and collaboration abilities. Ability to work effectively in a fast-paced environment and meet deadlines.