Digital Marketing Executive

What you will be doing:

• Set up, implementing, managing and optimizing paid Marketing Campaigns across Google, Facebook, Instagram, LinkedIn and other platforms when required by clients.
• Manage bidding and budget strategies on the mentioned platforms
• Optimize copy and landing pages for paid search engine marketing campaigns
• Fix any errors and bugs in the performance of our ads or landing page (including the implementation of pixels and tags)
• Perform keyword analysis to find opportunities and better-performing keywords
• Provide regular internal analytics report on campaign performance (indicators) and able to provide insights and analysis in a clear and concise manner
• Work with our Graphic and Brand Designers to run paid ads such as banner ads or eDMs so as to help our sales or branding initiatives
• Track and optimize the performance of our campaigns including engagement rates for each campaign
• Have strong analytical ability to evaluate end to end customer experience across multiple channels and customer touchpoints
• Collaborate with internal teams to create landing pages and optimize the user experience
• Brainstorm new and creative growth strategies (including identification of new trends in digital marketing and evaluate new technologies) adhering to best practice guidelines
• Plan, execute and measure experiments and conversion tests including A/B and multi-variate Testings and dynamic ads optimization

What you will need

• At least a diploma in marketing or related fields such as analytics, communication and statistics or sciences.
• 2-4 Years experience in digital marketing, PPC, SEM, and social media especially in the optimisation of campaigns in a full-time role
• Highly analytical and data driven. Proficient in A/B testing, tracking and reporting on key metrics that measure performance in campaigns inclusive of traffic, revenue, conversions, and ROI.
• Deep Knowledge of campaign setup, ad creation for FB and Google including keyword research, google analytics
• Highly adept and familiar in setting up and optimising Google Adwords, Facebook campaigns on FB Ads Manager (not just boosting of FB posts)
• Day-to-Day use of Google Analytics and other analytics dashboards
• Kept abreast of the latest developments in ad-tech and updates of Google, Facebook, Instagram, and Linkedin or other innovative ad-tech platforms
• Deep knowledge of Microsoft Excel and Visualization of Data
• Passionate about Digital marketing and not afraid to suggest ideas, solid excel and communication skills, and great attention to detail
• Preferably Google Adwords, Analytics certified, other Google certification will be a plus

The Offer

• Work with a team that believes in cultivating growth mindset in each and every team member
• A role that offers a breadth of learning opportunities and a highly collaborative environment
• A flat hierarchy and with a high level of autonomy
• We believe in a happy work environment and culture!