Digital Marketing Executive - Energetic Workplace

Job description:

As a Social Media Marketing Specialist, you will be responsible for developing and implementing comprehensive social media strategies to increase brand awareness, engagement, and drive traffic to our platforms. You will work closely with the marketing team to create captivating content, analyze performance metrics, and stay up-to-date with industry trends to optimize our social media presence across various platforms. 

Key Competencies to be successful for the role:

• Takes ownership – Takes full ownership and responsibility of his/her work
• Efficiency - Able to produce significant output with minimal wasted effort
• Attention to detail. Does not let important details slip through the cracks or derail a project.
• Work ethic - Possesses a strong willingness to work hard and sometimes long hours to get the job done. Has a track record of working hard.

Role Responsibilities:

Growth Strategy Development:

• Develop and implement comprehensive digital marketing strategies to drive growth and achieve business objectives.
• Identify opportunities for expansion and optimization across digital channels.
• Analyze market trends and customer insights to inform strategic decisions.

Website Management:

• Oversee the development, maintenance, and optimization of our company website.
• Implement SEO best practices to improve website visibility and search engine rankings.
• Monitor website performance metrics and user experience to identify areas for improvement.
• Collaborate with cross-functional teams to ensure website content is accurate, relevant, and engaging.
• Continuously test and optimize website elements to enhance conversion rates and user engagement.

Digital Advertising and Promotion:

• Plan and execute digital advertising campaigns across various platforms (e.g., Google Ads, social media, Facebook ).
• Monitor campaign performance and adjust strategies as needed to maximize ROI.
• Coordinate with creative teams to develop compelling ad creatives and landing pages.

Content Marketing:

• Develop a content marketing strategy to attract and engage our target audience.
• Create high-quality content for website pages, case studies, and other digital channels.
• Optimize content for SEO and lead generation purposes.
   

Analytics and Reporting:

• Track and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts.
• Prepare regular reports on campaign performance, website metrics, and overall digital marketing ROI.
• Use data-driven insights to identify opportunities for optimization and growth.

Qualifications Requirements

• Bachelor’s degree in Marketing, Communications, or a related field
• Proven experience as a Social Media/Digital Specialist or similar role with a strong portfolio of successful social media campaigns.
• Proven track record in driving in bound leads.
• Proficiency in social media management tools.
• Excellent written and verbal communication skills with a keen eye for detail.
• Creative thinker with the ability to generate innovative ideas and compelling content.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.
• Experience with paid social advertising campaigns is a plus.
• Knowledge of SEO, keyword research, and Google Analytics is preferred.
• Passion for staying updated with the latest trends and best practices in social media/digital marketing.

Why Join Us:

• Competitive Package: Enjoy a competitive salary and perks.
• Supportive Team: Work with an awesome and supportive team.
• Growth Opportunities: Develop your career with opportunities for advancement.
• Innovative Culture: Be part of a culture that values creativity, hard work, and radical ideas.

If you're ready to bring your digital marketing expertise to a dynamic team, flaunt your resume and let's create marketing magic together! Apply now!