Digital Marketing Executive (SEM) - Urgent

• Local Malaysian only.
• Salary will be commensurate with experience and qualification.
• Communication & writing skills in Mandarin is a must (managing chinese platform)
• Able to start immediately or short notice will be given priority.

Job Responsibilities:

• Customize the advertising strategy for search engines such as Google, Baidu, Toutiao, 360, Sogou, and information flow marketing platforms such as Tencent, Toutiao, Baidu, Facebook, Twitter for mobile games on the WAP platform. Execute SEM promotion plans and monitor and optimize advertising performance.
• Manage and maintain bidding ranking accounts, adjust them promptly based on industry characteristics, optimize various keyword qualities, track daily consumption traffic, and consider the relevance of keywords to the industry, customer interest, and presentation formats comprehensively.
• Monitor advertising performance in real-time and make timely adjustments based on the competitive situation on respective search engines.
• Track and analyze the relevance of incoming traffic, write stage data reports, and propose follow-up optimization plans.
• Analyze market trends and competitors' advertising strategies and channels, and develop effective optimizations based on the analysis results.
• Responsible for the daily management of SEM accounts on various channels' official websites, continuously improve and expand SEM traffic and performance.
• Conduct data analysis for SEM projects and continuously identify existing issues within the projects.

Job Requirements:

• Approximately 2 years of relevant industry experience, familiarity with search engine and information flow advertising business and backend management, and proficiency in operating related supporting software.
• Rich theoretical knowledge and practical experience in SEM, including account setup, structural optimization, promotion cost control, and keyword quality improvement techniques.
• Proficient in keyword advertising models of search engines, familiar with search engines, and have practical operational experience.
• Familiar with advertising placements on Baidu Information Flow, Toutiao Information Flow, and Tencent Information Flow, and proficient in managing information flow advertising platforms.
• Highly sensitive to changes in data, active thinking, and possess strong teamwork, communication, and analytical skills.

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SEM

岗位职责

• wap端手游，定制Google、百度、头条、360、搜狗等搜索引擎以及腾讯、头条、百度、FB、Twitter等信息流营销的投放策略，执行SEM推广计划，并对投放效果进行监控优化
• 竞价排名账户的管理和维护，根据行业特性及时调整，优化各类关键词质量，统计每日的消费流量，并全面考虑关键词与行业的相关性，客户关注程度，表现形式等
• 实时关注广告效果，根据相应的搜索引擎同行情况做出实时调整
• 跟踪和分析引入流量的相关性，撰写阶段数据报告并提出后续优化方案
• 擅长分析市场和竞争对手的投放策略、渠道，并围绕分析结果展开有效的优化
• 负责SEM各个渠道官网账户的日常管理工作，能持续提升并拓展SEM流量和效果
• 负责SEM项目的数据分析，能不断的发现项目中存在的问题

岗位要求

• 2年左右相关行业经验，熟悉搜索引擎及信息流投放业务及后台管理，熟悉相关辅助软件的操作
• 有丰富的SEM理论知识和操作经验，熟悉账户搭建、结构优化、推广成本控制、关键词质量度提高等技巧
• 掌握搜索引擎的关键词广告模式，熟悉搜索引擎，有实际的操作经验
• 熟悉百度信息流、头条信息流、腾讯信息流广告投放，熟悉信息流广告管理后台操作
• 对数据变化敏感度高，思维活跃，有良好的团队协作，沟通和分析能力