Digital Marketing Manager

About the company:

The company is an international clothing retailer that excels in designing durable apparel. Their simple, basics-inspired clothing consistently thrives through various trend cycles and seasons.

Job responsibilities:

• Develops the channel strategy for owned and paid channels including creation and alignment of channel KPIs with local stakeholders and global headquarters. 
• Lead the digital marketing team with oversight across all paid and owned digital channels including display, social media, performance marketing, affiliate marketing. 
• Develops digital marketing strategy to increase brand awareness, drive traffic, generate leads and increase sales. 
• Work closely with the E-Commerce department to grow the digital business strategically. 
• Support the planning and executing all digital marketing campaigns, including SEO/SEM, marketing database, email, social media, and display advertising campaigns. 
• Collaborate closely with global digital marketing team (GHQ) to localize digital marketing initiatives.
• Provide campaign performance analysis and recommendations to optimize ROAS and identify opportunities for improvement. 
• Develop and optimizing cost and budget of online marketing strategies 
• Analyze marketing data to assess performance and identify areas for improvement 
• Collaborate with agencies and other vendor partners. 
• Staying up to date with industry best practices and upskilling knowledge and capabilities of the team.

Requirements:

• Bachelors degree in any related field (Marketing Preferred)
• Strong proficiency in English (written & verbal)
• At least 8 years of working experience in the related field. 
• Has expertise in Google Analytics, Google Ads Manager, Facebook Manager, TikTok Ads, Search Console, and any other related platform. 
• Proficiency in paid advertising to maximise visibility, engagement and conversions while optimizing ad spend. 
• Experienced in managing and creating website and app content. 
• Possess strong analytical skills and able to leverage data, and metrics to drive actionable insights & recommendations. 
• Ability to communicate digital marketing concepts, strategy, goals, and KPI achievements. 
• Ability to display growth mindset to drive demand generation in digital platforms. 
• Experience in measuring performance, creating dashboards, and drawing insights for further optimization, using analytics tools such as Google Analytics, etc. 
• Experience in people and stakeholder management to drive business results. 
• Self-driven and able to drive fresh initiatives to meet business needs.

Location:

Petaling Jaya

Consultant In-Charge:

Angel Chok | 014 612 6048 | [email protected]