Digital Marketing Manager (Mandarin Speaker) - Urgent Hiring

As a Digital Marketing Manager at Airbnb, your role would encompass a wide range of responsibilities aimed at promoting Airbnb's services, driving user engagement, and increasing bookings. Here's a breakdown of the job scope:

Digital Strategy Development: Develop and execute digital marketing strategies aligned with Airbnb's overall marketing objectives and business goals. This includes identifying target audiences, defining messaging, and selecting the most effective digital channels.

Campaign Planning and Execution: Plan, coordinate, and execute digital marketing campaigns across various channels such as social media, search engines, display advertising, email marketing, and partnerships. Ensure campaigns are optimized for maximum reach, engagement, and conversion.

Content Strategy and Management: Develop a content strategy that resonates with Airbnb's target audience and brand identity. Oversee the creation and distribution of compelling and relevant content across digital channels, including website content, blog posts, social media updates, and email newsletters.

Social Media Management: Manage Airbnb's presence on social media platforms, including Facebook, Instagram, Twitter, and others. Develop engaging content, interact with users, and monitor social media channels for brand mentions and opportunities for engagement.

SEO and SEM: Lead Airbnb's search engine optimization (SEO) efforts to improve organic search rankings and drive traffic to the website. Manage search engine marketing (SEM) campaigns, including keyword research, ad creation, bidding strategy, and performance tracking.

Website Optimization: Work closely with web developers and designers to optimize the Airbnb website for user experience and conversion. Implement strategies to improve website traffic, engagement, and conversion rates.

Analytics and Reporting: Utilize digital analytics tools to track and analyze key performance metrics, such as website traffic, conversion rates, and user behavior. Generate regular reports to evaluate the effectiveness of digital marketing initiatives and identify areas for improvement.

Customer Relationship Management (CRM): Develop and implement CRM strategies to nurture leads, encourage repeat bookings, and increase customer loyalty. Utilize data-driven insights to personalize communication and enhance the customer experience.

Partnership Management: Identify and cultivate partnerships with relevant brands, influencers, and organizations to expand Airbnb's reach and attract new users. Negotiate and manage partnership agreements to ensure mutual benefits.

Budget Management: Manage the digital marketing budget effectively, allocating resources to maximize ROI and achieve marketing objectives. Monitor spending, track expenses, and optimize budget allocation based on performance metrics.

Stay Updated: Keep abreast of industry trends, emerging technologies, and best practices in digital marketing. Continuously assess and incorporate new strategies and tools to maintain Airbnb's competitive edge in the market.