Digital Marketing Specialist

Position Overview:

We seek a talented Digital Marketing Specialist to join our recruitment firm, responsible for developing and executing digital marketing strategies to enhance our online presence, attract top talent, and engage clients. The Digital Marketing Specialist will utilize various digital channels to drive brand awareness, generate leads, and optimize marketing campaigns. We seek someone with a passion for digital marketing, a creative mindset, and a strong understanding of digital platforms and analytics.

Responsibilities and Duties:

1. Develop and execute digital marketing strategies to promote the recruitment firm's services, attract candidates, and engage clients.
2. Manage and optimize digital advertising campaigns across platforms such as Google Ads, LinkedIn, Facebook, and other relevant channels.
3. Create and curate engaging content for the recruitment firm's website, social media channels, email newsletters, and other digital assets.
4. Monitor and analyze key metrics and performance indicators to assess the effectiveness of digital marketing efforts and make data-driven decisions.
5. Utilize SEO techniques to improve the firm's visibility in search engine results and drive organic traffic to the website.
6. Collaborate with internal teams to ensure alignment of digital marketing efforts with overall business objectives and client needs.
7. Stay updated on industry trends, emerging technologies, and best practices in digital marketing to improve campaign performance and stay ahead of the competition continually.

Requirements:

• Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.
• Proficiency in Mandarin Chinese is essential for effective communication with clients and stakeholders.
• Proven at least 2 years of experience in digital marketing roles, focusing on lead generation, campaign management, and content creation.
• In-depth knowledge of digital marketing channels, including but not limited to SEO, SEM, social media, email marketing, and content marketing.
• Experience with digital analytics tools such as Google Analytics, Google Ads, Facebook Ads Manager, LinkedIn Analytics, etc.
• Strong analytical skills and the ability to interpret data to drive insights and optimize marketing strategies.
• Excellent written and verbal communication skills, with the ability to create compelling content for various digital platforms.
• Creative thinking and problem-solving abilities, passionate about staying updated on digital marketing trends and techniques.
• Ability to work independently and collaboratively in a fast-paced, dynamic environment.
• Experience in the recruitment industry or knowledge of HR practices is a plus.

Benefits:

1. Can leave office as early as 4pm
2. 13th month salary
3. Annual Leave – 12 days
4. Variable bonus