Digital Marketing Specialist

Digital & Search Marketing (Marketing & Communications)

To become a Digital Marketing Specialist, a bachelor’s degree in marketing, advertising, communications, business administration or related field is preferred; some employers may accept candidates with relevant work experience in lieu of a degree.

They are expected to have strong understanding of digital marketing principles, techniques and best practices, proficiency in SEO, PPC advertising, social media marketing, email marketing and content marketing. Familiarity with web analytics tools (Google Analytics, Adobe Analytics etc) and marketing automation software are preferred.

Having excellent written and verbal communication skills and strong analytical problem-solving skills to interpret data and optimise campaigns are essential.

Certifications (Optional but Preferred):

· Social media marketing certifications (Facebook Blueprint, Twitter Flight School etc)

Job Scope:

Mainly focused on developing, implementing and managing marketing campaigns that promotes the company’s products/ services online.

1. Strategy Development and Implementation:

· Developing digital marketing strategies that align with business goals

· Planning and executing all digital marketing campaigns; SEO/ SEM, email marketing, social media and display advertising

2. Content Creation and Management:

· Creating and managing digital contents via website, social media, email etc to engage with target audiences and promote brand awareness

· Collaborating with designers and content creators to produce high quality digital content

3. SEO and SEM Management:

· Managing SEO efforts to increase organic search rankings and website traffic

· Overseeing SEM campaigns to ensure they are optimised for performance and budget

· Conducting keyword research, search engine optimization (SEO), and pay-per-click (PPC) advertising campaigns to improve a company's online visibility and drive website traffic

4. Analytics and Reporting:

· Analysing website traffic, user behaviour and marketing campaign performance using web analytics tools and preparing reports to identify areas for improvement

· Preparing reports and presenting findings to senior management, using data to inform future strategies (Tableau is a useful tool for data visualisation and creating interactive dashboards/ reports; helps to present data and insights in a visually appealing and understandable format)

5. Social Media Management:

· Managing social media accounts, content creation, scheduling and engagement

· Monitoring social media trends and adjusting strategies accordingly

6. Email Marketing:

· Developing and executing email marketing campaigns to engage and retain customers

· Managing email databases and optimising email campaigns for maximum performance

7. Paid Advertising:

· Managing online advertising campaigns including PPC, display ads and social media ads

· Managing and optimising online advertising budgets, track return on investment (ROI) and making data-driven decisions to maximise campaign effectiveness

8. Market Research and Trend Analysis

· Conducting market research to identify trends and insights

· Staying updated with the lastest digital marketing trends and best practices

9. Collaboration and Coordination

· Working closely with other departments (sales, product development, customer service) to ensure cohesive marketing efforts with overall business objectives

· Coordinating with external vendors and agencies when necessary

Your application will include the following questions:

How many years' experience do you have as a Digital Marketing Specialist?

Do you have experience with Search Engine Optimisation (SEO)?

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