Digital Marketing Specialist

This job is for a Digital Marketing Specialist. You might like this job because you'll lead digital strategy, manage online campaigns, and drive engagement through content and social media.

RM 4300 - RM 5000

Full-Time

Job Description

Key Responsibilities:

• Develop and execute a comprehensive digital marketing strategy aligned with overall business objectives.
• Stay updated on industry trends, emerging technologies, and competitor activities to ensure the organization's digital presence is innovative and competitive.

Online Campaign Management:

• Plan, execute, and optimize digital marketing campaigns across various channels such as social media, search engines, email, and display advertising.
• Monitor campaign performance, analyze data, and provide insights to optimize campaigns for maximum ROI.

Content Marketing:

• Collaborate with the content team to create compelling, relevant, and shareable content for digital channels.
• Ensure content aligns with brand guidelines and resonates with the target audience.

Social Media Management:

• Develop and implement social media strategies to increase brand awareness and engagement.
• Manage social media platforms, including content creation, community management, and performance analysis.

SEO and SEM:

• Oversee search engine optimization (SEO) efforts to improve organic search rankings.
• Manage search engine marketing (SEM) campaigns, including keyword research, ad creation, and bid management.

Email Marketing:

• Develop and execute email marketing campaigns to nurture leads, retain customers, and drive conversions.
• Monitor email performance metrics and optimize campaigns for better results.

Analytics and Reporting:

• Utilize analytics tools to track, measure, and report on key performance indicators (KPIs) for all digital marketing activities.
• Provide regular reports and insights to the management team, highlighting successes and areas for improvement.

Budget Management:

• Manage the digital marketing budget effectively, ensuring maximum return on investment.
• Explore cost-effective opportunities to expand the organization's digital reach.

Job Requirements

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience as a Digital Marketing Specialist or in a similar role.
• In-depth knowledge of digital marketing channels, tools, and best practices.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent communication and interpersonal skills.
• Creative thinking and problem-solving abilities.
• Familiarity with marketing automation tools is a plus.

Skills

Digital Marketing

Marketing Strategies

Social Media Management

Social Media Marketing

Content Creation

Additional Info

Company Activity

Last active - few hours ago

Experience Level

4 - 7 Years of Experience

Senior Executive

Job Specialisation

Advertising & Branding, Copywriting & Content Creation, Digital Marketing