Digital Marketing Specialist - Lifecycle

Digital Marketing Specialist - Lifecycle

At Public Beta, we are committed to building meaningful relationships with our brand audience and delivering personalized, relevant content at every stage of their journey. As we continue to grow, we are seeking a passionate and analytical Lifecycle Specialist to join our dynamic marketing team.

You will be responsible to manage, plan, execute marketing campaigns focused on activation & retention to drive the business growth for internal house of brands and external clients along with a small cross-functional team.

Duties & Responsibility

• Create delightful customer experience by developing customer communication journeys for new customers/existing customer engagement and customer upsell opportunities for external clients & internal brands.
• Daily planning, executing, monitoring, and optimizing activation & retention campaigns to drive business growth.
• Implement customer communication through various channels such as email, sales channel banners, and Messaging apps using our marketing CRM system.
• Work closely with the product & brand team to craft sharp product copies for new and existing features on different customer touch points.
• Implement dynamic content strategies to deliver the right message to the right audience at the right time based on targeted customer segments.
• Oversee & take ownership of customer metrics from activation to retention.
• Stay informed about industry trends and best practices in lifecycle marketing and customer engagement.

Job Requirements

• Minimum 2 years experience in related roles & e-commerce industry
• Excellent verbal and written communication skills in English and Chinese.
• Experience in lifecycle channels on emails & messaging apps. Klaviyo, WhatsApp marketing is a plus.
• Strong interpersonal skills with a genuine passion for engaging and interacting with customers.
• Analytical mindset with the ability to interpret data and derive actionable insights.
• Self-starter, ability to work and thrive within a fast-paced, culturally diverse, and evolving environment.
• Knowledge of lifecycle marketing, traffic funnel, and ability to develop and implement effective digital marketing strategies.
• A deep understanding of the e-commerce and/or consumer brand industries, including industry trends, consumer behavior, and competitive landscape.

Skills

Email Marketing

Customer Retention

Digital Marketing

Digital Advertising

Market Research

Marketing Communications

Marketing Management

Company Benefits

Diversity

We thrive and take pride in building an inclusive work environment that provides equal rights to everyone

Medical Coverage

Our team's health & wellness are our priority and we provide outpatient medical claims

Learning & Development

We value learning and growth, hence providing mentors and opportunities to attend training & development courses

Accessibility

Our office is located in the centre of Klang Valley with access to MRT/Public Transport and plenty of parking slots around

Team Special Discount

Our team members get great discounts in purchasing our brands of products.

Stocked Pantry

Our team choose what we should fill and stocked up in our pantries to keep the day running

Additional Info

Company Activity

Last active - 1 hour ago

Experience Level

1 - 3 Years of Experience

Senior Executive

Job Specialisation

Advertising & Branding, Copywriting & Content Creation, Digital Marketing

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