Penerangan Pekerjaan - Digital Marketing Specialist (Mandarin Speaker)
- Aggressively approach digital marketing channels and materials for lead generation, and user acquisition, guided by trends and insights. -Develop and manage marketing strategies across various channels, including social media platforms, SEO and SEM. -Monitor and optimize online campaign results, focusing on key metrics like cost per lead, cost per acquisition, etc. -Calculate precise marketing budgets, analyze campaign performance, and collaborate with internal and external teams while staying informed about industry trends through market research. -Develop creative content strategies to drive acquisition objectives. -Oversee brand equity and positioning, collaborating with stakeholders for brand and marketing initiatives to boost awareness. -Develop an annual brand strategy rooted in research, aligning with the budget, and translating brand elements into actionable market plans.-Identify and manage partnerships and event sponsorships to expand brand reach in diverse markets. -Take charge of brand ambassador and influencer campaigns, handling communication and content oversight. -Manage and collaborate closely with Media and Creative agencies to ensure the timely execution and implementation of campaigns, including advertisement, presentation, social media campaigns, blogs, and testimonials.-Ensure that all brand creative content from the marketing team conveys a consistent tone and message [Apply now at https://my.hiredly.com/jobs/jobs-malaysia-black-sire-technology-job-digital-marketing-specialist-mandarin-speaker-0]
-Sensitive to current market trends in social media channels; someone who follows sportsrelated news is an added advantage. -Understand and use human nature (psychology) to create strong conversion funnels. • Sales and business driven mindset. -Highly observant and curious on acquisition method. -Sensitive to number, data driven approach. - Able to negotiate and skilled in budgeting and resource management to maximize value for the company. -Proficient in project management and presentation skills. -Enjoys networking and building connections with potential partners. -Possesses the ability to conduct research and analyze data.
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