Digital Marketing Specialist (SEO, Google Ads, Social Media)

Digital Marketing Specialist (SEO, Google Ads, Social Media)

1. Monitoring the agency for Google Ads and SEO:

Review agency reports and dashboards: Regularly analyze the reports and dashboards provided by the agency to assess the performance of SEO and Google Ads campaigns.

Monitor key metrics: Track key metrics like keyword rankings, organic traffic, website traffic, clicks, conversions, and cost-per-acquisition (CPA) for Google Ads.

Compare performance to goals: Evaluate campaign performance against your established goals and objectives.

Identify areas for improvement: Analyze data to identify areas where the agency can improve campaign performance.

Communicate with the agency: Provide constructive feedback and suggestions for improvement to the agency responsible for SEO and Google Ads.

Stay updated on best practices: Continuously learn about evolving SEO and Google Ads best practices to ensure the agency is implementing effective strategies.

2. Creating content for Facebook and Instagram:

Develop a content strategy: Plan different types of content (e.g., images, videos, stories) for both platforms, considering brand voice, target audience, and relevant trends.

Create high-quality content: Design and produce engaging visuals and captions that resonate with the target audience on each platform.

Schedule and publish content: Utilize scheduling tools to publish content consistently at optimal times.

Engage with the audience: Respond to comments, answer questions, and participate in conversations to build community and brand loyalty.

Track and analyze performance: Monitor key metrics like reach, engagement, and follower growth to understand what content resonates best and adjust strategies accordingly.

Stay updated on platform trends: Adapt content and engagement strategies as Facebook and Instagram introduce new features and algorithm changes.

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Freelancing Malaysia@2024 Managed by Heyram Solutions 201103052949 (PG0278884-P)