Digital Performance Marketing Manager

Joins us now as a Digital Performance Marketing Manager to lead growth across paid, organic, and lifecycle channels, with roughly 60% dedicated to affiliate strategy, partner management, and performance optimisation. The rest of the role focuses on digital campaign execution, analytics, and continuous performance enhancement. If you are a versatile marketer with proven experience in performance and affiliate marketing, you’ll thrive in driving meaningful impact on revenue and ROI.

The Job:

1. Digital & Growth Strategy

• Develop comprehensive digital strategies across acquisition, activation, retention, and revenue.
• Establish channel plans across paid media, organic growth, social media, CRM, SEO, and affiliates.
• Monitor industry developments and recommend new technologies, tools, and optimisation approaches.

2. Affiliate Marketing Leadership

• Lead end-to-end affiliate strategy including outreach, onboarding, training, communication, and performance management.
• Manage partnerships across affiliate platforms and direct affiliates (influencers, publishers, media buyers).
• Ensure accurate tracking, compliance, reporting, and timely payouts.
• Drive performance enhancements through A/B testing, funnel optimisation, content support, and competitive commission models.

3. Digital Campaign Management & Optimisation

• Plan, execute, and optimise campaigns across Meta, Google, YouTube, TikTok, SEO, email, and internal community channels.
• Implement testing frameworks for creatives, landing pages, messaging, and offers.
• Improve conversion funnels for direct and affiliate-sourced traffic.
• Coordinate with content teams to ensure consistent messaging and campaign alignment.

4. Content, Community & Social Media Collaboration

• Work with content and social teams to develop assets supporting performance and affiliate objectives.
• Guide content production for landing pages, branded content, and creator or affiliate-driven initiatives.

5. SEO & Organic Growth

• Apply SEO best practices including keyword research, on-page optimisation, and collaboration with technical teams.
• Develop backlink strategies through affiliates and partners to enhance domain authority and organic visibility.

6. Analytics, Insights & Reporting

• Own performance dashboards for KPIs including ROI, ROAS, CAC, CPA, CTR, CVR, and LTV.
• Analyse trends using GA4, Looker Studio, and related tools to identify optimisation opportunities.
• Prepare weekly and monthly reports for management and cross-functional teams.
• Provide data-driven recommendations for budget allocation and campaign direction.

7. Budget, Compliance & Vendor Management

• Manage digital and affiliate marketing budgets to ensure cost-effective performance.
• Oversee compliance with brand guidelines, platform policies, and contractual requirements.
• Evaluate and negotiate with affiliate networks, media partners, and vendors.

8. Cross-Functional Collaboration

• Work with Finance, Product, Data Engineering, Social Media, and Content teams on tracking, forecasting, and performance alignment.
• Support revenue milestone planning and cadence-based progress reviews.

The Person:

• Bachelor’s degree in Marketing, Business, or related field.
• 5–8 years of proven experience in digital performance marketing with strong execution capability.
• 2–3 years of hands-on experience managing affiliate programmes and partnerships.
• Strong technical understanding of paid media platforms, attribution, tracking, funnel optimisation, and analytics.
• Proficient with Google Ads, Meta Ads Manager, YouTube Ads, GA4, Looker Studio, and affiliate platforms.
• Strong analytical skills with the ability to translate insights into actionable strategies.
• Excellent project management, communication, and stakeholder management abilities.
• Experienced in leveraging GenAI tools for workflow optimisation and content creation.
• Able to thrive in a fast-paced, high-growth environment.

• Annual Leaves- Additional annual leave will be credited to you on a yearly basis.
• Medical and Insurance Coverages - We have got you covered.
• Subsidies - Enhancing your well-being, we offer optical and dental subsidies
• Opportunities - Above training and guidance, you will have the opportunity to try, to build your confidence and become your best self, and to interact and build a strong relationship.
• Rocking Diversity- Play hard, work harder with people of diverse skill sets and experiences! Challange yourself to step out of your comfort zone, and you'll find yourself growing in way you'd never imagine.