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- Develop and implement a comprehensive event strategy aligned with organizational goals, implement comprehensive sales plans and strategies to achieve revenue targets for the MICE segment.
- Identify and target potential clients within within the corporate, association, and event planning sectors and maintain strong relationships.
- Actively prospect and qualify leads, conduct sales presentations, and negotiate contracts to secure new business opportunities.
- Coordinate with internal stakeholders to understand event objectives, themes, and key messages.
- To create bespoke experiences for our clients based on their requirements and ensure all events are executed as planned. Serves as the main point of contact for clients.
- To facilitate site visits for VIPs, clients and other guests as required and providing recommendations and cost estimates.
- Coordinate and liaise with hotel operations on client’s accommodation, F&B, conference venue, equipment & facilities, team building and transportation.
- Build and maintain relationships with clients, understanding their needs and proposing customized solutions.
- To promote all MICE facilities at Resorts World Genting, Awana, Kijal and Langkawi for the MICE clients, new and existing.
- To prepare proposals, contracts, and other necessary documents for MICE events.
- To conduct thorough post-event evaluations, gathering feedback from clients and internal stakeholders and making recommendations to improve event processes.
- Assist the Head of MICE in developing and executing sales strategies to achieve revenue targets.
- Lead the events team, prospecting, negotiating, and closing deals with clients to meet and exceed sales targets, providing guidance as well as support and mentorship.
- Provide regular reports, manage event budgets and making recommendations improve event processes.
- Work with marketing to develop compelling sales materials and strategies tailored to the events market.
- Monitor and report on sales performance, including sales pipeline development, conversion rates, revenue forecasts and hotel occupancy.
- Provide regular reports, manage event budgets and making recommendations improve event processes.
- Represent the company at industry events, conferences, exhibitions, trade shows and other events to promote MICE product and services and expand our network.
- Stay current on industry trends, best practices, and emerging technologies to continuously enhance sales strategies.
Job Segment: Event Planning, PR, Manager, Marketing, Hospitality, Management
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