Divisional Manager - Innovative Company

Oversees the key aspects of brand & people management of the division:

1. Development, activation and review of strategic marketing plans aligned with Principal’s direction.
2. Allocation and management of trade budget to optimize sales from each channel.
3. Trade audit, research and data analysis to keep abreast of the changing market trends.
4. Leading and managing team mates to uncover untapped opportunities – product extension, channel expansion and overall business reviews.

• Together with Principals, develop yearly trade marketing plans with specific objectives across trade channels.  Align on annual sales targets and A&P budgets, perform quarterly review and revision. 

 
• Conceptualize and execute on multi-channel campaigns to ensure alignment of communications and messaging across all channels. Work with external creative team – develop and set creative direction (as aligned with Principals) for all advertising, point-of-sales materials and planogram guide.

• Lead the execution of marketing programs, leveraging on internal support and driving collaboration to optimize off-take.

• Conduct analytics reporting and market audit across multiple platforms to extract key insights for future campaign development and go-to-market strategies based on customers insights, consumers’ preference, competitors’ activities, best practices and the changing market trends.

• Identify the effectiveness and impact of marketing initiatives with tracking and analysis to optimize brand and sales results.

• Present ideas and final deliverables to principals and sales team.

• Conduct regular sessions with key stakeholders to review and improve business performance.

• On daily basis, work collaboratively with sales, operations, finance and branches on matters relating to inventory planning, promotion activation, trade budgeting and promotion review.