E-Commerce Marketing Executive - Competitive Pay

Role Purpose & Responsibilities
Oversee and optimising our online business operations and delivering exceptional customer service. As an e-commerce executive, you plan and execute all marketing plan. And you’ll maintain all our sales touchpoints - website/app, online marketplaces, and aggregators - and oversee online sales, manage stock inventories, and optimise the overall customer experience.

Main Responsibilities

Objectives of this role

• Develop and implement effective e-commerce growth marketing strategies to identify and capture new customer base and business opportunities.
• Optimise end-to-end e-commerce journey for our customers, from lead generation to conversion and post-purchase follow-up.
• Manage and maintain e-commerce platforms, including product listings, pricing and inventory management.
• Enhance customer experience by working closely with other departments, such as merchandising, operation and customer service.

Your tasks:

• Manage and execute all marketing plans related to e-commerce including social content ideas, visualisation and conceptualisation.
• Analyse data and generate reports to track e-commerce performance, identify trends and make data-driven recommendations for improvement.
• Demonstrate our products with sales data to management, prospective suppliers/partners, negotiate contracts and close deals with stakeholders.
• Collaborate with cross-functional teams, including merchandising, operation and customer service, to execute online campaigns and promotions to attract leads.
• Monitor customer feedback, reviews and ratings to identify areas of improvement and implement strategies for enhancing customer satisfaction and retention.
• Basic administrative task including budget and expenses tracking/documentation and/or other tasks as assigned. 

Knowledge, Skills and Experience

Requirements

• 3+ years of experience in the e-commerce industry with a proven track record of driving online sales and achieving revenue targets.
• Strong expertise in managing product listings, inventory management, pricing strategies, and other e-commerce operations to optimise product visibility, customer engagement, and sales conversion.
• Solid understanding of e-commerce platforms, tools, and technologies, including online marketplaces, payment gateways, order management systems, and customer relationship management (CRM) software.
• Excellent analytical skills in analysing data, conducting market research, and understanding customer behaviour to identify trends and opportunities for growth.
• Great analytical mindset with an ability to use data to drive decision-making and present solutions for boosting online sales.
• Proficient communication skills, both written and verbal, with fluency in English. Additional language proficiency in regional languages would be an advantage.
• Experience managing e-commerce platforms such as Shopify, Magento, and/or WooCommerce.
• Proficiency in using analytics tools such as Google Analytics, Google Tag Manager, or similar to track and analyse e-commerce performance metrics.
• Familiarity with online marketing tools, including social media advertising, email marketing, SEO and SEM.

Preferred skills and qualifications

• A bachelor’s degree in e-commerce, digital marketing, business administration, or a related field.
• Experience with CRM and marketing automation platforms such as Salesforce, Mailchimp, or HubSpot for customer segmentation, targeting, and personalised marketing campaigns.
• Ability to work collaboratively and take charge as a leader when required.