GENERAL DESCRIPTION 

Responsible for planning and executing engaging livestream sessions and developing high-quality digital content to support e-commerce sales, brand awareness and customer engagement across marketplaces and digital channels. The role combines on-camera hosting, product storytelling, short-form video production, campaign content execution and performance tracking to improve audience reach, traffic and sales conversion. 

JOB DESCRIPTION 

A. Livestream Hosting & Sales Conversion 

• Host live-selling sessions on TikTok Shop and other relevant e-commerce platforms according to the approved livestream schedule. 
• Prepare livestream run sheets, product highlights, key selling points, promotional mechanics, vouchers and calls to action before each session. 
• Present products confidently and accurately, explain product features and benefits, answer customer questions professionally, and guide viewers towards purchase. 
• Coordinate with the E-Commerce Head, team members, suppliers and relevant stakeholders to confirm product availability, pricing, campaign details and stock information before going live. 
• Encourage engagement through product demonstrations, FAQs, audience interaction and other approved engagement mechanics. 
• Monitor live-session performance, including views, peak concurrent viewers, engagement, clicks, orders and sales, and recommend improvements. 
• Follow approved product claims, brand guidelines, platform policies and applicable healthcare advertising requirements. Refer medical or clinical questions to qualified personnel. 

B. Content Development & Production 

• Develop monthly content plans and maintain a content calendar aligned with campaign priorities, product launches, seasonal trends and business objectives. 
• Research trending topics, platform formats, customer questions and relevant current issues to develop timely, useful and engaging content. 
• Create short-form videos, product demonstrations, educational content, promotional creatives, captions and scripts for TikTok, Shopee, Lazada, the website and other approved channels. 
• Manage content production from concept to publication, including scripting, filming, basic editing, graphic coordination, caption writing and submission for approval. 
• Ensure content is accurate, audience-focused, visually consistent and aligned with KPJ Healthshoppe’s brand identity and approved product information. 
• Optimise titles, captions, hashtags, keywords and product links where relevant to improve discoverability, traffic and engagement. 
• Maintain an organised content library and save final assets, source files and approved versions in the designated shared folder. 

C. Campaign & E-Commerce Support 

• Translate campaign briefs and promotional calendars into platform-ready content and livestream plans. 
• Verify approved prices, promotions, vouchers, stock availability and campaign terms before content publication or livestream sessions. 
• Coordinate with the E-Commerce team on featured SKUs, product links, landing pages and campaign timelines. 
• Support product launches, marketplace campaigns, brand activities and other marketing initiatives as assigned. 

D. Reporting & Continuous Improvement 

• Maintain updated trackers for content status, publication dates, livestream schedules, deliverables and performance results. 
• Prepare weekly and monthly reports on content output, reach, impressions, views, engagement, clicks, traffic, livestream performance and sales contribution where data is available. 
• Review performance insights to identify effective formats, topics, products and hosting approaches, and recommend practical improvements. 
• Meet agreed delivery timelines and livestream commitments, and promptly highlight delays, technical issues or resource requirements. 

JOB REQUIREMENT 

Education: 

Degree or Diploma in Marketing, Digital Marketing, Mass Communication, Broadcasting, Multimedia, E-Commerce or a related field. Equivalent practical experience may be considered. 

Knowledge & Experience: 

• At least 1–2 years of experience in livestream hosting, content creation, social media, digital marketing or e-commerce is preferred. 
• Experience hosting TikTok Live or other live-selling sessions is an advantage; candidates should be comfortable speaking on camera. 
• Familiarity with TikTok Shop, Shopee, Lazada and website/CMS content management is preferred. 
• Basic understanding of product marketing, customer engagement, e-commerce conversion and content performance metrics. 

Skills & Competencies: 

• Confident presentation, communication, product storytelling and audience-engagement skills. 
• Strong copywriting, content planning and visual communication skills. 
• Able to film and edit short-form videos using mobile editing tools; Canva and/or Adobe Creative Suite skills are an advantage. 
• Able to use Microsoft Excel or Google Sheets to maintain trackers and prepare KPI reports. 
• Good time management, attention to detail, coordination and ability to manage multiple deadlines. 
• Able to interpret basic performance data and apply insights to improve content and livestream results. 

Personal Attributes: 

• Creative, proactive, energetic and commercially aware. 
• Comfortable appearing on camera and engaging with customers professionally. 
• Responsible, organised and committed to content accuracy and quality. 
• Able to work independently while collaborating closely with the E-Commerce Head and internal stakeholders. 
• Flexible to support scheduled livestreams, campaigns and occasional activities outside standard office hours, subject to company arrangements.