Executive, Public Relation/Event

A. Public Relations & Media Engagement

• Develop and implement PR strategies aligned with DSH2’s brand and business growth objectives.
• Create and distribute press releases, media statements, feature stories, and thought-leadership content.
• Build strong relationships with journalists, media houses, influencers, and industry partners.
• Coordinate media interviews, hospital spokesperson engagements, and press conferences.
• Manage media monitoring, tracking clippings, and reporting PR value.
• Ensure timely response to media enquiries and manage sensitive communications with professionalism.
• Support crisis communication planning and rapid-response statements.

B. Corporate Communications

• Draft internal communications, speeches, talking points, and CEO/Management messages.
• Ensure consistent brand voice across all communication platforms.
• Support development of marketing collaterals, newsletters, and social content when required.
• Uphold DSH2’s corporate image and identity in all external communications.

C. Event Planning & Management

• Lead end-to-end planning of hospital events such as: Corporate partnership events, Health talks and community outreach activities, Hospital celebrations (Doctors Day, Nurses Day, Anniversaries, Festive celebrations), CSR engagements & VIP / delegation visits (local and international)
• Prepare full logistics management including run-down, venue setup, AV, catering, guest management, program flow, emcee scripts, and post-event reports.
• Collaborate closely with internal departments, doctors, insurance partners, and vendors to ensure seamless event execution.
• Manage budget planning, negotiation with vendors, and cost effectiveness.

D. Branding & Stakeholder Engagement

• Strengthen DSH2’s positioning as a premium specialist hospital through impactful storytelling and event experiences.
• Support Group-level campaigns and collaborate with KPJ Corporate Communications.
• Maintain excellent relationships with corporate clients, embassies, international partners, insurers, and government bodies for visibility and trust-building.
• Identify PR and event opportunities that can elevate medical specialties (e.g., Robotic Surgery, MICS, Neuroscience, Heart & Lung COE). E. Reporting & Analytics
• Prepare monthly PR/media performance reports (media reach, PR value, sentiment analysis).
• Produce post-event evaluation reports including ROI, turnout, cost analysis, and qualitative feedback.
• Maintain an updated calendar for PR activities, events, and partnership engagements.