Executive, Trade Marketing B2C (Highstreet) - Start Now

Job Description

1. Marketing Program Development & Execution

• Assist and support Senior Brand Executive in implementing programs & campaigns execution across different channels (Highstreet, Retails & OEM), performance tracking and monitoring.

• Assists in executing and managing marketing and sales campaigns operations, liaison with internal sales team and external vendors on operation arrangement, which aligned with the approved launch plans to maximize sales and brand awareness.

• Support in managing brand campaign on-ground activation.

2. Brand Communication and Consumer Promotion Planning & Implementation

• Assist and support Senior Brand Executive in strengthen brand positioning and brand performance via brand campaigns and national consumer promotions.

• Assist in BTL communication arrangement with different channels, including delivery arrangement.

• Assist in communication planning with external agencies (media, creative, PR and BTL), by developing communication brief and closely working with agencies in media planning, creative development and implementation according to agreed brand strategy and communication objectives & strategies and agreed A&P investment for PCMO.

3. Administrative Task

• Assist in compiling the Brand & Comm (PCMO)’s Monthly A&P Accrual. Verify the expenses with the team heads and align the expenses with Finance team and seek for final approval from Division Head.

• Assist the team to upload new pricing into the SAP system when there is new product launched or price changes by SKU by channel.

• Lead to prepare and coordinate within Marketing team on preparing the Master Procurement Contract preparation to ensure smoothness of the execution of marketing campaigns.

4. Other Department / Ad-Hoc Supports

• Marketing storeroom management.

- Custodian and gate keeper of marketing storeroom to ensure premiums & POSM storing in good conditions, filtering type of premiums & POSM to be stored in marketing storeroom.

- Assists in tracking and monitoring the movement of premiums and POSM.

- Liaise with third party agencies / parties on delivery and collaborative work.

• E-commerce premiums management.

- Assist in performing premiums inbound for e-commerce platform.

5. Event Management and Support

• Assist in organizing, managing, and preparation Brand & Comm events such as roadshows, on ground media production, marketing events, conferences, launches.

• Participate and support marketing team in on pre-planned or ad-hoc tasks for on-ground activations (MotoGP, CubPrix, Product launches and etc.)

Job Requirements

Education:

• Bachelor’s Degree in Marketing, Business, Economics or Engineering.

• Postgraduate degrees in Marketing or Business Administration is an advantage.

Working Experience:

• Cumulative 3 years’ experience in either Brands, Communications, Marketing, Public Relations, Business Development, or a combination of the above is an advantage.

• Working experience in Downstream O&G, FMCG, Industrial Equipment and Fleet Management is an advantage.

Other Functional Requirements:

• Proficiency in Bahasa Melayu and English both spoken and written.

• Willingness to travel within Malaysia

• Possesses own transport and able to commute inter-state

• Flexible in working hours, may be required to supervise agencies at work site

• MS Office proficiency (MS Word, MS Powerpoint and MS Excel)

• Business warehouse systems manipulation, experience and know-how with SAP is an added advantage

• Good project management skills

• Able to work with agencies to deliver required outputs within specified timelines.