Head, Business Unit, Specialties, SINMAL

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We're seeking passionate individuals who thrive in dynamic environments, embrace new ideas and aren't afraid to take intelligent risks. People who act with unwavering integrity and are deeply committed to making a tangible impact.

Working Environment and Location

• This position is based in Malaysia and will require travel to Singapore


• (OR) At Astellas we recognize the importance of work/life balance, and we are proud to offer a hybrid working solution allowing time to connect with colleagues at the office with the flexibility to also work from home. We believe this will optimize the most productive work environment for all employees to succeed and deliver. Hybrid work from certain locations may be permitted in accordance with Astellas’ Responsible Flexibility Guidelines.

Working Hours

Purpose and Scope

Responsible for leading SINMAL Specialty business with P&L accountability, driving sustainable growth and profitability by;

• Drive brand performance and customer-facing excellence, ensuring strong execution through Brand Teams


• Localize and implement annual and mid-term commercial plans, adapting global brand strategies to the Singapore& Malaysia market.


• Ensure launch readiness and successful commercialization of new and pipeline products


• Partner closely with Medical Affairs to align on scientific engagement, evidence generation, and stakeholder strategy.


• Work transversally across functions (Market Access, Medical, Regulatory, Finance, Supply Chain, HR) to deliver integrated execution.


• Ensure execution of commercial capabilities plan, enhancing digital, data, and omnichannel engagement.


• Monitor market, policy, and competitive dynamics and proactively adapt strategies.


• Ensure the highest standards of compliance, ethics, and risk management in all commercial activities.

Role and Responsibilities

Leadership & People Development

• Lead and develop a high-performing team


• Set objectives and SMART KPIs  for Brand Leads and Sales Lead, delegate effectively


• Provide coaching, conduct performance reviews, and support career development


• Manage succession planning, hiring, and capability building


• Drive employee engagement initiatives with HR

Strategic Planning & Approval

• Approve and recommend annual strategic brand plans aligned with global strategy.


• Set and approve sales and market share objectives with General Manager.


• Develop programs to achieve objectives and monitor execution.

Sales & Marketing Management

• Approve sales strategies and ensure alignment with SINMAL Strategic Plan.


• Oversee planning, forecasting, budgeting, and A&P budget accuracy.


• Translate marketing strategy into actionable tactics; monitor KPIs and adjust as needed.

Product & Portfolio Management

• Prepare business cases for pipeline products, lead portfolio assessment and optimization.


• Ensure launch excellence and readiness for new products in Singapore and Malaysia.

Culture of Innovation and Growth

• Develop and empower Brand teams to take agile decisions in line with the Brands @ Center approach.


• Work collaboratively with the Head of Medical to champion the Brands @ Center way of working, and coach the Value Delivery Team to deliver brand KPIs and maximize brand performance.


• Drive innovative, customer-centric approaches to expand Specialty business.


• Evaluate alternatives, encourage idea generation, and adapt to market changes.

Stakeholder Engagement

• Build and maintain strong external relationships while acting as an ambassador for Astellas


• Build partnerships with key stakeholders across patient pathway and value chain.


• Strengthen Key Account Management capabilities of Value Delivery Team to develop long-term partnerships with key strategic accounts.

Compliance & Governance

• Ensure adherence to ethical guidelines, compliance codes, and company policies.


• Collaborate with GM on special projects and strategic initiatives.

Continue:Role and Responsibilities

Essential Qualifications

• University graduates with major in life science related, engineering or business


• Experience leading diverse, cross-functional, and high-performing teams, including talent development and succession planning.


• Proven success in launching innovative therapies.


• People and team leadership experience


• Fluent in spoken and written English


• Outstanding  influencing stakeholders capabilities

Preferred Qualifications

• Minimum 10 years pharmaceutical industry experience, including significant commercial leadership roles


• Experience in Specialty TA


• Good understanding of healthcare landscape, and decision-makers and influencers in both Malaysia and Singapore

Why Astellas

• We're seeking passionate individuals who thrive in dynamic environments, embrace new ideas and aren't afraid to take intelligent risks. 


• People who act with unwavering integrity and are deeply committed to making a tangible impact. 

Learn more at Astellas.com

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