Penerangan Pekerjaan - Head of E -Commerce (Retail)
Role Overview:
As a Head of E -commerce, you will act as the commercial architect for the brand’s digital presence across major third -party platforms. You are fully responsible for the profit and loss (P&L) of the e -commerce channel, balancing aggressive sales growth during high -stakes "Mega Campaigns" with disciplined cost control and inventory management. Your mission is to scale the brand's online market share while ensuring pricing integrity and a premium customer experience that aligns with global standards.
Key Responsibilities:
Commercial Accountability: Own full ownership of the marketplace profit and loss (P&L) statement, including top -line revenue, gross margins, and overhead management.
Performance Management: Establish and achieve monthly, quarterly, and yearly sales objectives to ensure consistent business growth.
Profitability Optimization: Enhance bottom -line results through strategic pricing, operational cost -saving initiatives, and high -efficiency marketing spend (ROI).
Strategic Planning: Lead sales forecasting and demand planning while identifying untapped opportunities for market expansion.
Platform Strategy: Architect and execute a comprehensive end -to -end strategy across all major regional third -party e -commerce platforms.
Event Execution: Oversee the planning and delivery of major "Mega Day" shopping festivals and seasonal high -traffic events.
Brand Synergy: Ensure digital marketing efforts and promotional calendars are perfectly synced with broader brand milestones and new product introductions.
Product Differentiation: Develop and launch digital -exclusive product bundles or unique SKUs tailored specifically for marketplace consumers.
Supply Chain Collaboration: Partner closely with logistics and inventory teams to maintain optimal stock levels and prevent out -of -stock scenarios during peak demand periods.
Data -Driven Leadership: Construct comprehensive performance dashboards and reports to provide actionable insights for the executive leadership team.
Omnichannel Consistency: Guarantee that pricing integrity and brand aesthetics remain uniform across all digital touchpoints.
Market Intelligence: Conduct rigorous competitor benchmarking (pricing, product mix, and promotional tactics) and stay ahead of emerging trends in the footwear and fashion e -commerce sectors.
Brand Guardianship: Uphold and protect the global image and standards of the organization across all online platforms.
Requirements
Minimum of 5–8 years in E -commerce management, with at least 2–3 years in a people management role. You must have a track record of mentoring teams and delegating tasks across functions.
Deep, hands -on experience navigating the backend systems of major regional platforms (specifically the Seller Centres for Shopee, Lazada, TikTok, and Zalora).
Strong experience in P&L management, including budget allocation, margin protection, and managing marketing spend (ROAS/ROI).
Ability to translate complex data into actionable insights. You should be an expert at building reports and using data to forecast inventory needs and sales trends.
Experience working with ERP or Warehouse Management Systems to ensure stock accuracy, especially for high -complexity categories like footwear or fashion.
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