Head of Marketing - Excellent Benefits Package

Established in 1960, Tenby Schools Ipoh was the pioneer of the 6 Tenby Schools, which are now part of the International Schools Partnership. We have over 1,000 students, typically representing about 30 nationalities, on a 13-acre campus, offering IPC, IGCSE, A level and SPM programmes and 70 co-curricular activities. Through our passion for Amazing Learning, our students are consistently high achievers in academic results, sports and music. We are proud members of the Malaysian Future Leaders School.

We are committed to providing work life balance to our staff and Getting Better is our philosophy. In Getting Better the school actively supports the continuous professional development of staff. As a school under the International Schools Partnership, we share best practices and resources with over 50 schools around the globe, and career advancement opportunities beyond borders are also constantly open to ambitious individuals. We are a tight-knit community extending to our Parents and other stakeholders and are supported by our Social and Welfare community groups. Pastoral care is extended to support both the wellbeing of students and staff.

Key benefits

• A culture of engagement and trust, where staff contributions are recognised and valued.
• A passionate and motivated team of professionals who put children at the heart of decision-making.
• An embedded whole campus commitment to professional development and a commitment to serving others.
• A peer network of like-minded teaching colleagues and support from non-academic staff. 
• Access to expertise, best practise sharing and learning opportunities across countries and cultures. 
• A commitment to employee well-being. 

We also offer:

• Competitive salary
• Fee discount for children of employees
• Medical outpatient and insurance benefits
• Personal Accident insurance coverage
   

Purpose of Role
We are looking for suitably qualified and experienced Head of Marketing to join our dynamic team. He/She will work closely with the Campus Principal and the Regional Marketing team to plan and execute marketing strategies to meet company and departmental objectives that will increase brand awareness of the school. 

ISP Principles

Begin with our children and students.
Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding issues and acting and following up on all concerns appropriately.

Treat everyone with care and respect.
We look after one another, embrace similarities and differences and promote the well-being of self and others.

Operate effectively.
We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community.

Learn continuously.
Getting better is what drives us. We positively engage with personal and professional development and school improvement.

Key Responsibilities

Key Responsibility 1: To demonstrate successful planning and execution across marketing and communications. 

• Lead the annual Marketing & Admissions planning process within the school to ensure optimum brand awareness and lead generation activities within local competitive environment. 
• Support the annual target and fee setting process within the school. 
• Proactively manage the content, media, event and marketing plans for the school, including analysis of efficiency & effectiveness and budget management. 
• Produce digital and print publications within schools following regional guidelines, organising photography/ videography shoots and design/editorial content where required. 
• Demonstrate continual improvement of promotional campaigns to achieve the required levels of enquiry, application, acceptance and enrolment rates in schools. 
• Oversee content of the school website, ensuring current and engaging information for prospective and current families to enhance user experience. 
• Leverage all appropriate content, media and PR opportunities. 
• Ensure ‘Amazing Learning’ is at the centre of marketing and PR initiatives. 
• Act as school representative with the media for both proactive and reactive media communications. 
• Oversee school marketing activities improving alumni, stakeholder, parent, student and staff engagement.
• Ensure schools regularly conduct market research. 
• Help schools to engage stakeholders to complete the yearly surveys with increased completion and advocacy rates. 
• Help define and consistently communicate schools’ stories, USPs and ‘Wows’. 
• Share learnings and best practice with Marketing & Admissions teams in other Tenby Schools. 

Key Responsibility 2: To drive quality lead generation activity for the school across digital and offline marketing channels to meet agreed targets. 

• Working in collaboration with the Regional team and school, ensure the optimum blend of lead generation activity across digital, event, outreach & partnership and other media channels. 
• Work closely with the Regional team and Digital agency to ensure the right levels of brand awareness and lead generation activity. 
• Work in partnership with the Admissions team to organise, assess and oversee the successful execution of event activity and outreach & partnership initiatives. 
• Build relationships with key Publishers, Influencers and Media Owners to assess and leverage appropriate school opportunities. 

Key Responsibility 3: To ensure the consistent implementation of Tenby Schools Brand across design and editorial both on and offline. 

• Own brand guidelines, supporting design and editorial control for a consistent Tenby Schools experience throughout the Marketing cycle from Awareness to Advocacy. 
• Develop the school narrative, key messages, stories and calls to action across all school communication channels (including Social Channels, Newsletters, EDMs etc) and associated third party media. 
• Work with the Admissions teams to ensure the school brand and key messages are appropriately reflected in Admissions collateral. 
• Understand the target audience of current and prospective families to ensure the right message is communicated to the right audience via the most relevant channel. 
• Look for ways to strategically differentiate the Tenby Brand in a competitive category, which is relevant and engaging to the key target segments from Early Years through to Sixth Form and the National and International streams. 

Key Responsibilities 4:  To overtly work to support and deliver ISP’s vision, mission and principles. 

• Work with the schools in ways that help them ensure that all colleagues in the school are working to achieve and demonstrate ISP’s purposes and principles 
• Work with schools to ensure that all colleagues are actively looking for and implementing ways to communicate leadership of learning around the world. 
• Ensure that your school’s existing practices are as demonstrably as up-to-date as possible and are based on good evidence. 

Other duties as determined in consultation with the Campus Principal and Regional Marketing Team, or such persons as the School may designate. 
 

Skills, Qualifications and Experience

• Possess at least a Degree in Marketing, Mass Communication or a Business-related discipline
• At least 5 years working experience in similar industry 
• A high degree of computer literacy (particularly in Microsoft Office and Illustrator applications).
• Relevant experience in a Marketing and brand-building role will be added advantage. 
• Thorough understanding of elements of brand management and consumer behavior in the education industry is an added advantage.
• Familiar with digital marketing as well as being abreast of new marketing channels.
• Possesses good command of English and Malay language (spoken and written). The ability to read write and converse Mandarin is an advantage. 
• Demonstrate good interpersonal, analytical, problem-solving skills and be a self-starter.
• Creative and resourceful.

ISP Leadership Competencies 

You consistently demonstrate and role-model the ISP Leadership Competencies in all that you do.

• Collaboration. Takes an active part in leading their school or region; is cooperative and a genuine team player, developing positive, supportive relationships with colleagues to solve problems and maximise opportunities.
• Learning & Getting Better. Continually demonstrates personal commitment and passion for learning and getting better using evidence and feedback; supporting others in their continual learning, development and growth.
• Innovation Leadership. Is good at creating an environment where ideas for learning initiatives and services are generated and is able to motivate and inspire others through the process of creation through to completion.
• Outcome driven. Can be counted on to find solutions. Is consistently looking to exceed goals and is focused on KPIs.
• Resilience. Can deal with setbacks and challenges calmly and effectively.
• Community Focus. Is committed to meeting and exceeding the needs and expectations of our students and their families.
• Integrity & Ethical Management. Has the ability to work ethically and with integrity; helps others feel valued; upholds and models the ISP Vision, Purpose and Principles.
• Leading & Inspiring Others. Supports, encourages and inspires students, colleagues and teams so that they give their best.
• Understanding People. Is a very good judge of talent, can objectively articulate the strengths and motivations of people inside or outside the organisation.
• Influencing & Communication. Consistently informs, influences and inspires students, parents and colleagues through timely and effective communication.
• Agile. Responds and adapts to changing circumstances; manages and solves problems by providing solutions in a climate of ambiguity.
• Strategic, Commercial & Financial Awareness. Has the ability to apply understanding of the business and industry to improve effectiveness and profitability.
• Planning & Decision Making. Makes decisions on the best course of action and then plans, organises, prioritises and balances resources to achieve the desired outcome.
• Diversity & Equity. Has the sensitivity, awareness and skill to understand the values, behaviours, attitudes and practices across cultures that supports all children and adults to learn and work effectively.
   

ISP Commitment to Safeguarding Principles
ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. All post holders are subject to appropriate vetting procedures and satisfactory Criminal Background Checks or equivalent covering the previous 10 years’ employment history.