Influencer Marketing Specialist

Influencer Marketing Specialist Responsibilities

• Identify and build relationships with relevant influencers in target industries and demographics.
• Collaborate with cross-functional teams to align influencer marketing campaigns with overall marketing objectives and brand voice.
• Negotiate and manage influencer contracts, including payment terms and deliverables.
• Monitor and analyze the performance of influencer campaigns, providing regular reports and insights to stakeholders.
• Stay up-to-date with industry trends and best practices in influencer marketing, social media, and digital marketing.
• Maintain relationships with influencers, ensuring ongoing collaboration opportunities and brand advocacy.
• Provide support to internal teams on influencer marketing platform such as testing and product feedback.
• Collaborate with legal and compliance teams to ensure all influencer marketing activities adhere to relevant regulations and guidelines.
• Other related tasks as assigned and required from time to time.

Requirements

· Proven experience as an Influencer Marketing Specialist or similar role.

· In-depth knowledge of influencer marketing trends, platforms, and best practices.

· Strong understanding of social media platforms and their functionalities.

· Excellent communication and relationship-building skills to effectively engage with influencers and internal stakeholders.

· Must be fluent in writing and communicating in English, Chinese and Malay.

· Creative thinking and ability to develop innovative influencer marketing campaigns.

· Strong project management skills with the ability to multitask and prioritize in a fast-paced environment.

· Proficient in using analytics tools to track and measure campaign effectiveness.

· Solid negotiation and contract management skills.

· Attention to detail and ability to maintain consistency with brand guidelines.

· Proficient in Microsoft Office Suite and social media management tools.