Integrated Marketing Executive

About the company :

At BID Operations, we are passionate about supporting our clients in their journey towards success. Our mission is to empower you to thrive by handling the essential yet time-consuming aspects of your business operations, allowing you to concentrate on strategic growth and innovation.

About the role :

We are seeking a talented Marketing Executive to plan and execute creative marketing campaigns and promotional initiatives that drive company growth and align with market trends and customer needs.

The ideal candidate is passionate about marketing, highly creative, and skilled in developing effective strategies to promote our products, services, and brand image. The goal is to engage the market, strengthen our reputation, and sustain long-term business growth.

Key Responsibilities :

• Execute integrated online and offline marketing campaigns, including promotional activities and events, to increase brand awareness and market presence.
• Manage digital and content initiatives by maintaining social media platforms, updating website content, and producing marketing materials such as EDMs and collaterals.
• Conduct market research by analyzing industry trends, competitor activities, and consumer behavior to generate actionable insights.
• Track and evaluate campaign performance through KPI monitoring, database management, and preparation of regular performance reports for management review.
• Coordinate with external vendors, creative agencies, and internal stakeholders to ensure timely and effective campaign delivery.
• Support sales initiatives by generating, qualifying, and nurturing leads to drive business growth.

• At least 1-2 years’ experience in marketing with a bachelor’s degree in marketing or similar field. 

• Thorough knowledge of strategic planning principles and marketing best practices. 

• Good understanding of market research techniques, data analysis and statistics methods 

• Good understanding of various marketing KPIs, social media and web analytics. 

• Critical thinker and problem-solving skills with the ability to turn complex ideas into engaging and accessible content. 

• Team player with great interpersonal and communication skills. 

• Ability to thrive in a fast paced, entrepreneurial, high-energy environment that requires the ability to multi-task and implement high priority initiatives. 

• Experience in the Fintech or Gaming industry is an added advantage.

• Hybrid working arrangement
• Opportunities for enriching career growth, including exposure to regional contexts.
• Complimentary snacks and beverages available in the office pantry
• Healthcare coverage (medical, dental, optical), gym benefits
• Flexibility in smart casual dress code
• Young, vibrant and open work culture