Job Opportunities: Campaign Planning Specialist

Job Description

Campaign Planning Specialist oversees the development of strategic campaign concepts, ensuring alignment with business objectives and market trends. Alongside the entire Campaign Planning team, you will drive the Consumer Business marketing calendar and provide foundational guidance for seamless campaign execution.

Responsibilities

• Campaign Strategy: Develop and refine campaign concepts that align with business objectives, customer insights, and market opportunities.


• Marketing Calendar Management: Own the annual and quarterly marketing calendar, ensuring visibility and alignment across all stakeholders.


• Stakeholder Collaboration: Act as the bridge between business units (e.g., Product, VAS, CVM) and execution teams (e.g., Brand, Digital, Sales) translating business goals into actionable GTM campaign frameworks.


• Market and Competition Analysis: Conduct reviews of competitor activities, mystery shopping, and market health studies to inform campaign strategies.


• Post-Mortem Reviews: Analyze the success and shortcomings of key campaigns, leveraging insights to refine future initiatives.


• Process Improvement: Establish workflows and methodologies to streamline campaign ideation and ensure smooth handoffs to execution teams.

Requirements

1. 5–8 years of experience in product marketing, go-to-market planning, internal communications, or project management


2. Strong ability to articulate telco product value propositions and differentiators clearly


3. Excellent stakeholder management skills in a fast-paced, matrix environment