1. Key Account Management
● Manage and maintain strong relationships with assigned Modern Trade and Local Key Account customers.
● Serve as the primary point of contact for customers, ensuring timely resolution of inquiries and issues.
● Conduct regular business reviews to understand customer needs and identify growth opportunities.
2. Sales & Business Growth
● Develop and execute account plans to achieve sales targets and business objectives.
● Identify opportunities to grow sales, improve product distribution, and expand the customer portfolio.
● Monitor sales performance and recommend actions to improve revenue and profitability.
3. Customer Collaboration
● Work closely with customers on promotions, product launches, pricing, and merchandising initiatives.
● Negotiate commercial terms and ensure successful execution of agreed business plans.
● Build long-term partnerships to enhance customer satisfaction and loyalty.
4. Cross-Functional Coordination
● Collaborate with Sales Operations, Supply Chain, Finance, Marketing, and Operations teams to ensure seamless execution of customer requirements.
● Coordinate demand forecasts, order fulfilment, and inventory planning to support customer needs.
● Resolve operational issues affecting customer service levels.
5. Performance Monitoring & Reporting
● Track account performance, sales trends, and key business metrics.
● Prepare regular sales reports, forecasts, and business reviews for management.
● Monitor customer KPIs and recommend improvements to drive account performance.
6. Market & Competitive Insights
● Monitor market trends, competitor activities, and customer feedback.
● Identify new business opportunities and recommend strategies to strengthen market presence.
● Share market insights to support commercial planning and decision-making