Key Account Manager (FMCG)

PRINCIPAL  AccountabILITIES

• Understand market environment (financial climate/trends/competitors) and lead Annual JBPs, quarterly business review and business progress update for assigned customers. 
• Develop and implement processes and strategies (local go-to-market strategies, sales strategies and customer strategies) for assigned customers to ensure achievement of sales objectives. 
• Manage business discussion / negotiations, including trading terms, trade conditions, etc. to facilitate effective sales agreements to achieve sustainable business growth and profitability.
• Manage and monitor assigned customer A&P trade fund/TTA based investment according to annual allocation to ensure efficient usage of resources, where applicable.
• Manage sales projection (sell-in and sell-out), stocks forecast and stocks holding. Evaluate trends and devise business output to support strategic business growth and profitability. Propose for warehouse / clearance sales’ opportunity to reduce short expiry stocks 
• Build and strengthen relationships with customers and endeavor to be customers’ preferred business partner in achieving sustainable business growth and profitability. 
• Provide market insights and category/product trend with actionable recommendations for strategic business optimization for assigned customers.
• Provide trade activation post-evaluation analysis for review of improvement and action plan for out of plan (if any).
• Manage the merchandisers itinerary, day to day operation and ensure sufficient stocks and proper planogram of Company’s product at the shelf. 
• Work collaboratively cross functionally with marketing, supply chain, customer care, client management etc. to ensure effective communication and implementation.