Key Client Influencer & Content Lead

Role Overview

We are seeking a Key Client Influencer & Content Lead to lead influencer and content strategy, client relationship management, and campaign delivery for a major FMCG brand across Malaysia and Singapore.

This senior hybrid role combines strategic creativity, commercial leadership, and team management. You will be the primary point of contact for the client, responsible for driving revenue growth, ensuring client satisfaction, leading strategic planning, and overseeing flawless execution.

You will manage a dedicated delivery team and collaborate closely with the Market Managing Director, Campaign Management Lead, Strategy Lead, Creative Strategist, Media Planning & Buying Team, Paid Social Team, and Partnerships Team.

3 Best Things About the Job

1. Lead influencer and content strategy for one of the world’s most recognisable FMCG brands across two dynamic Southeast Asian markets.


2. Combine creativity with data-driven decision-making to deliver impactful, culturally relevant campaigns.


3. Collaborate with top-tier creative, media, paid social, influencer marketing, strategy, and partnerships professionals, with access to WPP’s global tools and resources.

Key Responsibilities

Client Leadership & Commercial Growth

• Act as the primary point of contact for the FMCG client, building trusted senior-level relationships.


• Own the  performance of the account — delivering against revenue targets, identifying upsell opportunities, and securing renewals.


• Partner with the Managing Director to manage budgets, forecast revenue, and ensure profitability.


• Lead annual and quarterly business planning with the client, setting clear objectives and KPIs.


• Ensure client satisfaction through proactive communication and delivery excellence.


• Take brief and collaborate with the team to deliver best proposal and strategy

Strategic Planning & Creative Direction

• Lead influencer and content strategies in collaboration with the Strategy Lead and Creative Strategist.


• Translate FMCG brand objectives into actionable influencer/content plans for Malaysia and Singapore.


• Identify the right KOL (Key Opinion Leader) mix per platform to achieve campaign goals.


• Oversee influencer selection, briefing, and creative concept development.


• Stay ahead of market trends, platform innovations, and emerging influencer communities.

Integrated Campaign Delivery

• Partner with the Campaign Management Lead, Media Team, and Paid Social Team to ensure campaigns are delivered on time, on budget, and to quality standards.


• Align influencer and content strategies with paid media and social amplification plans.


• Monitor KPIs, track performance, and provide optimisation recommendations.


• Maintain consistent quality control and standardisation across all influencer content.

Team Management & Development

• Lead, mentor, and inspire a dedicated delivery team.


• Foster a collaborative, high-performance culture.


• Oversee workload allocation, ensuring resources are optimised for delivery excellence.

Best Practice & Innovation

• Identify and implement new tools, methodologies, and innovations in influencer marketing.


• Develop case studies and success stories to showcase the value of WPP Media Influence’s work.


• Champion new planning frameworks and approaches that give the FMCG client a competitive edge.

Collaboration Network

You will work closely with:

• Campaign Management Lead → Operational excellence & timelines


• Strategy Lead → Insights, measurement, long-term positioning


• Creative Strategist → Creative concepting & storytelling alignment


• Media Planning & Buying Team → Integration with broader media strategy


• Paid Social Team → Amplification & targeted reach


• Partnerships Team → Influencer sourcing, negotiations, activations

Competency Framework

KPIs & Success Measures

• Revenue: Achieves or exceeds quarterly and annual revenue targets.


• Client Satisfaction: High NPS / feedback scores; contract renewals secured.


• Campaign Performance: Meets or exceeds agreed KPIs (reach, engagement, conversions).


• Team Performance: High retention, strong engagement, and skill growth.


• Strategic Impact: Recognised by client as a key strategic partner.

About WPP Media

WPP Media is one of the world’s largest media investment companies and part of WPP — responsible for one in every three ads you see globally. We are at the forefront of transforming Southeast Asia’s media landscape, creating impactful solutions for media challenges and shaping the next era of media with a diverse and passionate team.

Apply Now
Join us to lead influencer and content excellence for one of the world’s most iconic FMCG brands across Malaysia and Singapore.

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