Key User Manager

At Bosch, we shape the future by inventing high-quality technologies and services that spark enthusiasm and enrich people’s lives. We are driving by our motto – Bosch. Invented for life! Our promise to our associates is rock-solid: We grow together, we enjoy our work, and we inspire each other. Welcome to Bosch.



Bosch has been present in Malaysia since 1923, with offices and plants in Selangor and Penang. In Malaysia, Bosch is shaping and innovating the industry in all of it’s four business sectors - Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology.

Role Purpose 

The Head of Key User Management leads and grows the Key User business with corporate, industrial, and professional customers who rely on productivity, safety, and total cost of ownership improvements. 

This role owns the strategy, performance, and team driving solution-based selling across industries such as Industrial Assembly, Manufacturing, Construction, and Metal Working, positioning the company as a long-term productivity partner rather than a tools supplier. 

Key Responsibilities 

Business execution 

• Responsibility for the Key User business, including revenue growth, margin, and customer pipeline 

• Lead penetration into manufacturing and assembly line environments and build a strong industry-focused growth roadmap 

• Drive major project conversions, on-site demonstrations, and application selling 

• Drive solution selling combining tools, accessories, services, and application know-how 

• Collaborate closely with marketing, product management, and regional teams 

Business development  

• Define and execute the country Key User strategy aligned with regional priorities 

• Acquire, develop, and retain strategic corporate and industrial Key User accounts 

• Establish long-term partnerships, framework agreements, and project-based collaborations 

• Lead competitive take-away strategies and industry-focused initiatives 

Team Leadership 

• Lead, coach, and develop a high-performing Key User team 

• Create accountability and implement disciplined sales call cycles and pipeline management 

• Foster a strong hunting, opportunity-driven sales culture 

**Job Qualifications**

• Demonstrate 8–12+ years of progressive sales experience in industrial, manufacturing, construction, or power tools sectors, with documented leadership experience managing key account or Key User teams.
• Extensive exposure to corporate and industrial customers, with demonstrated expertise in manufacturing or assembly environments.
• Proven commercial and strategic acumen with established track record in solution-based and value-driven selling methodologies.
• Advanced stakeholder management and negotiation capabilities.
• Disciplined approach to sales execution with proficiency in CRM systems and data-driven decision-making.
• Entrepreneurial and hands-on leadership approach with demonstrated ability to drive results independently.
• Strong ownership mentality with resilient, execution-focused orientation and unwavering customer commitment.

Your future job location offers you:

• Flexible working environment
• Flexible benefits allowances
• Employee discounts on Bosch products
• Associate Development programs @ BOSCH
• A working environment that promotes diversity and inclusivity

Get to know more about how we work at Bosch Malaysia: LinkedIn

Make it happen: Send us your application!